Senior Manager, Audience Segmentation and Data Strategy

Senior Manager, Audience Segmentation And Data StrategyThis is a United States remote position. We are seeking a strategic and data-driven individual to lead our Audience Strategy team as part of the broader Marketing Ops organization. Splunk, a Cisco company, is building a safer and more resilient digital world with an end-to-end full stack platform made for a hybrid, multi-cloud world. Leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. Our customers love our technology, but it's our caring employees that make Splunk stand out as an amazing career destination. No matter where in the world or what level of the organization, we approach our work with kindness. So bring your work experience, problem-solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you. Come help organizations be their best, while you reach new heights with a team that has your back.Your ImpactAs the Senior Manager Audience Segmentation and Data Strategy you and your team will responsible for:Audience targeting/segmentation strategy and data acquisition efforts across all marketing and sales channelsManaging data vendors, acquiring high-quality leads/contacts, augmenting audience data, and ensuring the overall health and governance of our marketing and sales databasesThis is a high-impact role that sits at the intersection of data, technology, and campaign executionideal for someone who enjoys turning complex datasets into actionable audience strategies.ResponsibilitiesIn this role, your key responsibilities can be divided into four main categories: Segmentation Strategy and Execution, Team Leadership, Data Vendor and Acquisition and Management and overarching Database Health and Governance. Specifics include the following:Segmentation Strategy & ExecutionDesign and implement multi-channel segmentation strategies to optimize targeting for marketing and sales campaigns.Partner with channel owners (email, paid media, sales) to develop and refine audience strategies that drive engagement, conversion, and pipeline.Analyze campaign performance data and audience insights to continuously improve segmentation models and audience quality.Partner with Splunk's Global Demand Center (GDC) to ensure they have the segmentation building blocks necessary to efficiently and effectively deliver against key campaign launches and outreaches.Team LeadershipLead, motivate and mentor/develop a highly skilled team of experts focused on data operations, vendor management, and audience development.Set priorities, manage capacity, define success metrics, and ensure team alignment with broader marketing and sales goals.Data Vendor & Acquisition ManagementManage relationships with external data providers for contact acquisition and enrichment.Evaluate and onboard new vendors, ensuring compliance with data privacy regulations and company policies.Ensure data contracts are optimized for quality, cost-efficiency, and alignment with business objectives.Database Health & GovernanceOversee data hygiene processes, including de-duplication, normalization, and enrichment.Establish and maintain data governance policies to ensure accuracy, compliance (e.g., GDPR, CCPA), and integrity of prospect and customer records.Collaborate with marketing operations, sales ops, and IT teams to ensure seamless data flows and platform integrations.Minimum Qualifications5+ years of experience in B2B marketing, marketing operations, or sales operations with a focus on segmentation and data strategy2+ years of proven leadership or people management experienceStrong understanding of contact acquisition strategies, data enrichment, and vendor management including privacy regulations (GDPR, CCPA)Preferred QualificationsExperience in enterprise B2B or high-growth SaaS environmentsProficiency with marketing automation platforms (e.g., Marketo, Eloqua), CRM systems (e.g., Salesforce), CDPs, Snowflake and data visualization toolsExperience with data vendors such as LiveRamp, 6sense, ZoomInfo, HG Insights, and TechTarget Priority EngineKnowledge of customer data platforms (Adobe preferred), predictive scoring tools, and intent data solutionsAnalytical mindset with the ability to translate data into actionable insights and share details with stakeholdersUnderstanding of email campaign success metrics and their relationship to audience segmentationStrong collaboration, communication, and relationship-building skills across cross-functional teamsExperience applying agile methodologies to marketing and data strategy projectsExcellent project management and communication skillsSQL or experience with querying large data sets.Why Cisco?At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you.