Senior Manager, Demand Generation
1 week ago
Senior Manager, Demand GenerationChegg Skills helps working adults build the skills they need to access better jobs-faster and more affordably. We partner with employers, marketplaces, and platforms to deliver learning programs that drive real career outcomes. Our programs combine expert-led instruction, hands-on practice, and personalized support, with a focus on relevance, outcomes, and flexibility.About the role We're hiring a Senior Manager, Demand Generation to own the programs and systems that drive pipeline for our sales team. You'll set the strategy, run the channels, and build repeatable playbooks - with accountability for real results. This is a senior IC role with autonomy, clear priorities, and cross-functional support, where execution and impact matter above all else.What you'll doLead end-to-end demand generation with full accountability - choose channels, allocate resources, and execute rapidly to generate measurable pipeline impact.Run and optimize multi-channel programs - paid, lifecycle (email & automation), content amplification, and events - focused on impact and conversion.Build repeatable, scalable playbooks and processes that turn experiments and campaigns into predictable pipeline growth.Use data to act fast, interpret trends and prioritize initiatives that move the needle.Maximize funnel performance, working closely with Sales and Product Marketing to tighten handoffs, improve lead quality, and accelerate conversions.Lead rapid experimentation, testing new channels, messages, and tactics, and scaling what delivers consistent results.Drive quarterly channel planning and forecasting, making resource and investment decisions grounded in measurable outcomes.Expand capacity strategically, sourcing and managing contractors or vendors as needed to maintain speed and quality.Own channel ROI and performance, making clear, data-backed decisions on where to double down or pivot.What you'll bring5-8+ years of B2B demand generation or growth experience with direct ownership of pipeline- or revenue-driving programs.Hands-on expertise in paid channels, lifecycle marketing, and multi-touch funnel optimization.Proven ability to turn scattered efforts into structured, repeatable, scalable systems and playbooks.Comfortable interpreting data, making decisions quickly, and acting with urgency.Experience driving alignment and influence across Sales and GTM teams.Decisive, results-focused mindset: you prioritize impact, experiment fast, and scale what works.Why do we exist?Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on providing affordable textbook rental options to address these issues. Since then, we've expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, Chegg Writing, Chegg Internships, Chegg Skills, and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.
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