Director of Marketing

Director Of MarketingOur client is a well-established, rapidly expanding organization representing a portfolio of premium brands across a multi-state region. Known for its strong culture, people-first values, and exceptional reputation with customers and partners, the company is entering a significant growth phase driven by both internal expansion and strategic acquisitions. They operate in an entrepreneurial, process-driven environment that emphasizes accountability, collaboration, and service excellence. To support their next stage of growth, they are hiring a Director of Marketing who will elevate the company's brand presence, strengthen the connection between marketing and revenue, and lead a talented, growing team.Role OverviewThe Director of Marketing will be the strategic and cultural leader of the marketing functionresponsible for shaping the vision, leading execution, and ensuring the marketing team is aligned with broader company objectives. This is a hands-on role: the leader will guide strategy while also diving into execution when needed. The position oversees a four-person team and collaborates closely with Sales, Operations, and Customer-facing groups to ensure consistent messaging, generate demand, and create a unified customer experience.Travel ExpectationsRoughly 1015% travel for internal meetings, partner visits, and industry-related eventsThe onboarding period will involve additional travel for in-person training and team integrationPrimary ResponsibilitiesStrategic & Cross-Functional LeadershipDevelop a long-range marketing roadmap that aligns with growth goals and evolving market conditionsPartner with other business units to shape annual plans and manage marketing budgetsBring external insights on trends, channels, and emerging best practicesBrand Positioning & CommunicationStrengthen brand identity and ensure consistency across digital platforms, printed materials, and customer interactionsBuild thought leadership through strategic content development including written, visual, and video assetsChampion storytelling that resonates with customers and differentiates the company in the marketDemand Generation & Sales EnablementDevelop integrated programs that drive qualified opportunities and support revenue-producing teamsEstablish clear processes for lead scoring, handoffs, and performance trackingMonitor and communicate pipeline impact and campaign effectivenessDigital Experience & AutomationOptimize website, email, SEO, and social channels to improve engagement and conversionOversee CRM and marketing automation tools to drive segmentation, nurture programs, and reportingContinuously assess digital performance and implement enhancementsEvents & Market EngagementLead planning and execution of customer events, industry shows, and partner activationsAssess the business impact of each event and refine strategy based on ROI and engagement outcomesCustomer & Market InsightBuild mechanisms to capture customer feedback, testimonials, and market intelligenceTranslate insights into messaging, positioning, and strategic adjustmentsTeam Leadership & DevelopmentLead a four-person marketing team by setting clear expectations, coaching for growth, and fostering accountabilityPromote a curious, collaborative, and supportive team cultureBuild scalable processes that increase efficiency and predictabilityMeasurement & Performance ManagementDefine and manage KPIs for lead quality, digital performance, event outcomes, and revenue contributionImplement regular reporting cadences and communicate insights to leadershipTest, refine, and iterate to improve results over timeVendor & Partner OversightManage external agencies, freelancers, and creative partnersEnsure seamless coordination between Marketing, Sales, and other departmentsQualificationsBachelor's degree in Marketing, Communications, Business, or equivalent experience710+ years of increasing responsibility in marketing leadership rolesStrong background in brand development, digital strategy, demand generation, and team managementDemonstrated success managing budgets, KPIs, and cross-functional initiativesCRM fluency (Salesforce experience helpful)Excellent communication, presentation, and analytical skillsExperience in a fast-moving, entrepreneurial, or mid-sized company strongly preferredFamiliarity with structured operating systems (e.g., EOS) is a plus but not requiredIdeal Candidate ProfileA culture-forward leader who invests in people and relationshipsA strategic thinker who ties marketing activities directly to business outcomesA skilled executor who can build processes while maintaining high creative standardsA trusted partner who works seamlessly across departments and with external stakeholdersSuccess in This Role Looks LikeMarketing is recognized as a key growth engine and partner to the revenue organizationStrong alignment between Marketing, Sales, and OperationsMarketing-led initiatives show measurable ROI and contribute to pipeline growthThe marketing team operates with clarity, energy, and momentumWhy This Role Is CompellingThis is a rare opportunity to build and scale a marketing function inside a people-centric, growth-oriented company. You will influence brand perception, customer experience, team development, and long-term strategywhile working in an environment that values creativity, collaboration, and purpose-driven leadership.