Communication & Public Affairs Leader, US Pulmonary Hypertension
4 weeks ago
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated and cured, where treatments are more inquisitive and less invasive, and solutions are more personalized. Johnson & Johnson Innovative Medicine is leading where medicine is going with our $57B portfolio.
Position Summary
Responsible for the development of integrated communication and public affairs (C&PA) strategies to support Johnson & Johnson's US Pulmonary Hypertension (PH) business, including UPTRAVI®, OPSUMIT®, and OPSYNVI® in addition to leading launch readiness plans and communications for future investigational therapies. In addition, this individual will develop and execute internal and external strategies to illustrate our leadership in Pulmonary Hypertension, as well as investigational and pipeline assets in the PH space. Developing and managing new relationships with PH patient advocate communities and with the blind and low vision communities will be a critical part of this role. This individual will report to the Business Unit Communications Leader (BUCL).
Responsibilities include providing strategic communication counsel to the PH business, developing public relations activities for launch brands and promoted products (including unbranded activities where appropriate), issues management, as well as public affairs and organizational communications. This role serves as a member of the PH Leadership Team and provides day-to-day counsel to the U.S. President of PH. This role manages the following direct reports: the Senior Manager, Product Communications and a full-time consultant.
Responsibilities/principal duties
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- As lead commercial communication resource, drive business unit growth and build stakeholder trust/advocacy through proactive public relations
- Drive business growth and build stakeholder trust/advocacy through proactive public relations
- Serve as lead commercial resource for communication/public relations support for key brands including UPTRAVI®, OPSUMIT®, and OPSYNVI® as well as pipeline products
- Develop strong partnership with and serve as trusted advisor to leadership, including President, Pulmonary Hypertension, as well as Vice Presidents of Sales, Marketing and Medical Affairs across multiple brands
- Integrate knowledge from deep internal and external networks; multi-stakeholder insights; and broad understanding of business, competitive and industry priorities to lead the development and efficient implementation of strategic communication plans that drive key business and reputation outcomes and shape the environment for the company's products
- Proactively drive business and Enterprise outcomes by identifying and applying key outcomes metrics to communication practices, and provide insights that drive confidence, integration and alignment. Partner closely with Strategy & Insights Center of Excellence (CoE) to develop metrics and assess impact
- Anticipate and address emerging market issues and internal realities to drive and protect reputation
- Build understanding of current issues in the environment affecting businesses and brands; in partnership with Policy colleagues, develop and execute public affairs strategies that inform and shape belief, action, behavior and advocacy to shape the external environment
- Partner closely with the relevant Therapeutic Area Communication Leader within the R&D organization, as well as Johnson & Johnson Corporate Media Relations, Investor Relations and other communications CoEs
- Manage public relations agencies and other professional agencies
- Develop and lead all aspects of public relations budgets and manage resources
- Develop relationships with key media, including patient advocates and content creators
- Form relationships with and act as liaison to key third-party influencers and external constituencies
- Maintain stakeholder trust through effective management of issues
- Proactively identify potential brand / franchise-related issues and develop issues-management strategies
- Lead product issues and other situations that may impact stakeholder trust and company reputation
- Partner closely with global communication, Media Relations, Workforce Communication, Strategy & Insights and other CoEs to ensure Enterprise alignment
- Develop messages and serve as spokesperson for media inquiries
- Drive employee engagement and advocacy through powerful organizational communications
- Partnering with business leaders, develop internal communication strategy and messages to inspire, engage, inform and align employees
- Understand outcomes by bringing analytics to organizational communications, incorporating relevant metrics that are indicators of employee engagement
- Partner closely with Workforce Communication CoE, HR, and others to ensure coordinated, seamless integration Enterprise communication
- Build Global Communications & Public Affairs capability and excellence
- Model and encourage a continuous improvement attitude to ensure function stays on the forefront of communications, change, technology including artificial intelligence, social media and other key trends
- Lead, develop and inspire direct reports
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