Marketing Manager

2 days ago


Honolulu, United States Royal Lahaina Resort Full time

Marketing Manager On-Site & Experiential MarketingThe Marketing Manager On-Site & Experiential Marketing will play a pivotal role in elevating the Alohilani Resort Waikiki Beach by executing impactful, on-property marketing initiatives. This role complements the existing digital-focused Marketing Manager by overseeing guest-facing activations, group sales and events support, influencer relations, media engagement, and content production. The goal is to enhance the resort's visibility and programming, improve guest satisfaction, and directly contribute to incremental revenue.Responsibilities:Plan, manage and promote special on-site events to drive foot traffic, guest satisfaction, and incremental revenuePartner with F&B, operations, and catering teams to develop a robust event calendar aligned with seasonal business goals by assisting DOSMManage all aspects of event marketing including signage, collateral, and multi-channel promotion (in-house, social, direct mail etc.)Collaborate with Sales and Catering teams to develop targeted marketing strategies and materials for group promotions, corporate events and weddingsProvide tailored support for sales presentations, proposals, and site inspections to increase conversion ratesAssist in the development of packages, promotions and banquet menu updates specific to group and cateringVet, coordinate, and manage on-property influencer stays and activations that align with the resort's brand values and audienceHost and coordinate media visits, press tours, and FAM trips to secure earned media coverage and positive exposureTrack deliverables and performance from influencer and media partnershipsLead planning and execution of photo and video shoots on property, ensuring alignment with brand standards and storytelling goalsMaintain an organized digital asset library for use across departments and campaignsEnsure regular updates of content assets to reflect seasonality, promotions, and key resort featuresWork hand-in-hand with the E-commerce focused Marketing Manager and DOSM to align messaging across all digital and physical channelsCollaborate on campaigns that incorporate F&B, spa/wellness, sustainability, and cultural programs to tell a cohesive brand storySupport cross-promotional opportunities with local partners and existing tenants, when relevantPresent post-activation/event reports highlighting results, and recommendations for improvementRegularly analyze performance data and provide actionable insights to DOSMQualifications:Minimum two years of hotel experience, preferred luxury lifestyle or events, in a related hotel department (Marketing, Communications, or a related field)Proficient in Microsoft 365/Office and marketing tools (i.e. Canva, Adobe Creative Suite, CRM platforms, etc.)Maintain a warm and friendly demeanor at all timesMust be able to effectively communicate both verbally and written with all level of employees and guests in an attentive, friendly, courteous, and service-oriented mannerMust be effective at listening to, understanding, and clarifying concerns raised by employees and guestsMust be able to multitask and prioritize departmental functions to meet deadlinesApproach all encounters with guests and employees in an attentive, friendly, courteous, and service-oriented mannerAttend all required meetings and trainingsMaintain regular attendance in compliance with Highgate Hotel standards, as required by scheduling, which will vary according to the needs of the hotelMaintain high standards of personal appearance and grooming, including attire that meets dress code requirements with a nametagComply with Highgate Hotel standards and regulations to encourage safe and efficient hotel operationsMaximize efforts towards productivity, identify problem areas, and assist in implementing solutionsMust be effective in handling problems, including anticipating, preventing, identifying, and solving programs as necessaryMust be able to cross-train in related areasMust be able to maintain confidentiality of informationMust be able to show initiative, including anticipating guest or operational needsPerform other duties as requested by management



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