Director, Product Marketing

3 weeks ago

Seattle, United States Yewser Full time

Director, Product Marketing & Growth - Industrial SaaS Location: U.S. (Hybrid / In-person) Reports to: CEO About the role We're a growing AI-driven SaaS company serving manufacturers. Our product helps industrial clients automatically transform regulatory and compliance evidence into ready-to-use certification packages. We're scaling our marketing engine and need a leader to drive growth. What you'll do Own positioning, messaging, and go-to-market strategy across industrial verticals (e.g. instrumentation, systems & controls, power, water) Lead website strategy: industry pages, solution content, gated assets, clear conversion paths Create content & offers (guides, case studies, webinars) that drive demand Build the product-led growth funnel: trial to paid activation, in-app prompts, email nurturing Run partner marketing (labs, certifiers, distributors), co-branded campaigns, webinars Execute campaigns (LinkedIn, retargeting, ABM), track attribution, and manage dashboards Enable Sales with messaging, playbooks, objection handling, and content mapped to stages What success looks like Marketing (and partners) drives 35-45% of new pipeline Lead → SQL ≥30%; SQL → Opportunity ≥50%; Opportunities → Closed ≥25% Grow trials (250-600/quarter) and convert ≥4-6% to paid Two gated offers + two webinars per quarter Consistent +30% QoQ growth in non-brand organic traffic Efficient CAC with payback ≤6 months Who you are / Requirements 5-10+ years in B2B SaaS product marketing + demand gen Comfortable writing technical / regulated content (compliance, safety, certifications) Proven track record driving pipeline from content, webinars, campaigns Experience with PLG lifecycles (activation, metrics) Bonus: domain experience in industrial or manufacturing verticals Experience partnering with labs, distributor networks, or regulatory bodies is a plus Perks & growth Competitive base + 30% bonus Equity, early leadership role Ability to build a marketing team (writers, partner leads, ops) over time

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