Content Director

2 months ago

Fort Lee, United States MyRegistry.com Full time

A leading consumer technology company is looking for a Content Director to lead content strategy and drive cohesive executions across multiple digital channels. The ideal candidate will have a track record in providing strategic direction as well as driving traction through hands-on content creation and distribution. 

We are seeking a leader who can drive results through deep commitment, resilience and accountability.


RESPONSIBILITIES

Execute cohesive content strategy that aligns brand positioning across multiple channels: paid ads, email, SEO and social. 

Strong grasp of SEO frameworks: keyword research, collaboration with technical and on-page/ off-page engagement to increase search engine rankings, organic traffic and content monetization opportunities for published blog content. 

Develop and maintain the brand’s editorial voice and calendar for timely execution across social media, on-site blogs and internal member communications. 

Manage relationships with contractors and external agencies to build a robust content library. 

Experience in managing junior team members, contractors and agencies to derive holistic performances from all parts of the content ecosystem. 

Collaborate with the social media team to drive consistency in brand identity, develop user generated content and drive organic engagement on prioritized platforms. 

Define performance metrics and develop content distribution strategies to accomplish measurable goals.


SKILLS & QUALIFICATIONS

Min 5-7 years of experience at the managerial level in managing content production across digital channels 

In-depth knowledge of WordPress CMS including content management, plugin integration and SEO optimization 

Excellent communication skills to collaborate and liaise effectively with front end design and development teams. 

Ability to balance creativity and long term strategic outcomes with short term performance led goals. 

Experience in both lifestyle and B2B verticals a plus



BENEFITS

PTO

Medical Insurance

Dental Insurance

Vision Insurance

401k


Visa sponsorship opportunities available


ABOUT THE COMPANY

MyRegistry.com is the premier destination for Universal Gift Registry services. We give hundreds of thousands of users the ability to create one centralized registry for Weddings, Baby Showers, Birthdays, Graduations, Housewarmings, Holidays, and so much more. As the leader of global online gift registry services, MyRegistry.com gives you the flexibility to choose items from any store in the world—whether it be a local mom and pop shop or a national chain superstore. You can also add items from stores without websites just by snapping a picture and making it easy for everyone to get the gifts they want.

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