Sr Director, Retail Channel Strategy- Emerging and Natural

Senior Director I, Retail Channel Strategy - Emerging and NaturalThis role is accountable for building the short, mid- and long-term strategic vision of the NAOU Emerging Channels, a growing channel comprised of Amazon, Retail Intermediaries (Instacart), the Natural Channels, and a large Distributor business. This includes how our brands and programs come to life in the channel to deliver on our long-term growth ambition. All strategies are based on insights and tailored to ensure we have the right offering to attract shoppers and drive basket conversion.Key ResponsibilitiesBe the face and the voice of the emerging channel strategy / commercial plan to Franchise and Sales teams for innovation and base businesses plan deployment and amplification.Commercialize, adapt, and amplify the strategy and commercial plans through routines with Franchise teams and bottlers.Lead the NAOU channel strategy development in support of the 2035 growth ambition.Lead the development, alignment, and stewardship of the GOAT calendar amplification for identified channels.Be the voice of the Emerging Channels to Category/ Brand teams and iMX, advocating for fit-for-purpose digital content for all new products and GOAT programming. Ensure commercial plans for eCommerce & Amazon are ready for a best-in-class 1st click launchBe the voice of the Emerging Channels to the system, advocating for a fit-for-purpose portfolio and packaging to grow revenue and profitability in the pure-play & ship-to-home modalityLead channel-specific acceleration plans and routines to deliver on the plan.Lead the system communication and deployment of base business acceleration plans by channel in partnership with the Commercial Strategy and Operations team to ensure key initiatives' deliverables are met.Lead the org that is the one source of truth for the Franchise and customer teams on all deployed channel strategy resources, including merchandising, subsidies, allocations, and sharing of best practices.Continually work on aligning resources to the work that matters most, and making hard choices in alignment with the system leads.Lead the development of the merchandising element development and deployment, and scaling to deliver on stealable in-store engagement and retailtainment.Digital Shelf is how our products come to life on Amazon and this role plays a key role in educating the system on what the digital shelf is and our specific needs for contentWhat You'll NeedEducation Requirements: Bachelor's Degree and relevant work experience.10+ years in the CPG industry and retail customer experience (manufacturer, retailer, or distributor).Related Work Experience: The candidate will have strong end-to-end knowledge of our customers' needs as well as our bottling operations and experience partnering with bottlers in co-building joint strategies and plans.Demonstrated ability to develop people and organizationsSenior management influenceRetail, Foodservice, Commercial, Brand, or bottler rotations.Functional Skills: Proven capability to establish a vision, determine the direction, and initiate actionAbility to collaborate with and influence senior leadershipStrong communication skillsPassion for organizational and people developmentExpertise in taking insights to action.Commitment to execute with excellence, iterate, and stewardSkills: Collaboration, Cross-Functional Teamwork, Influencing, Leadership, People Management, Storytelling, Systems ThinkingWhat We'll Do For YouIconic Brand Experience: Join the team behind the world's most recognized brand and play a pivotal role in shaping its next chapter. Your contributions will resonate globally as you drive transformative, innovative projects.Leadership Exposure: Engage with world-class leaders and gain unparalleled access to a network of influential global marketing experts, providing you with insights into emerging digital platforms and cutting-edge marketing strategies.Continuous Learning and Development: Thrive in a culture that cherishes lifelong learning. Access resources like Coke University and LinkedIn Learning, as well as bespoke management programs that are designed to enrich your professional growth and expand your expertise.The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.Skills: Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Creative Briefs, Digital Media Strategy, Group Problem Solving, Local Advertising, Marketing Activation, Marketing Strategies, Media Planning, People Management, Shopper Marketing, Social Media Strategies, Sponsorships, SWOT Analysis, Team ManagementPay Range: $189,000 - $217,000Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.Annual Incentive Reference Value Percentage: 30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.