Marketing Specialist

Boyce is seeking a Marketing Specialist to connect with our audience through initiatives including email marketing, events, website management, social media, and content. This opportunity allows for a hybrid work arrangement or on-site presence at our Daleville, Indiana office. If you're enthusiastic, love challenges, and seek career growth, this role is for you.

About Boyce

Boyce is a leading financial software provider to over 1,200 Indiana municipalities, schools, libraries, and utilities. Through cloud-based solutions, we help our customers manage billing, finance, payroll, human resources, and assets while providing an excellent customer experience. Boyce is headquartered off I-69, just outside of Muncie, Indiana.

The company is growing quickly, and our close-knit team empowers fast and flexible solutions for our customers. You will be able to make a direct impact and thrive within an incredible culture that provides proven support for work-life balance, a commitment to teamwork, and personal and professional growth opportunities.

Boyce helps more than half of all Hoosier school systems, cities, and towns easily manage their finances. As a medium-sized organization, we are a recognized market leader and have been in business for over 125 years.

About This Position

In this role, you’ll help implement marketing strategies, programs, and event initiatives to support marketing plans and company brand.

Key responsibilities include:

·        Create compelling and on-brand content for various marketing channels including email, social, events, website, etc. Use HubSpot CRM for marketing initiatives.

·        Execute and optimize multi-channel marketing campaigns to drive engagement and generate leads. Track and analyze marketing metrics to measure campaign effectiveness.

·        Manage and grow the company’s social media presence and engagement across relevant platforms.

·        Help plan and execute virtual and in-person events, such as webinars, trade shows, and Boyce conferences to drive user attendance, engagement, and satisfaction.

·        Conduct market research to understand the target audience’s needs and motivations, understand competitor’s strategies, and learn new marketing trends.

How You Will Make a Difference

A successful Marketing Specialist is instrumental in driving our growth by:

·        Generating leads and increasing customer acquisition

·        Improving customer engagement and satisfaction

·        Creating more brand awareness

What You Need to Be Successful

·        Bachelor's degree in marketing, communications, journalism, business, or related degree

·        2-5 years of experience with marketing automation platforms (we use HubSpot) and design software

·        Hands-on experience with the Adobe Creative Cloud, mainly Illustrator, Photoshop, and InDesign

·        Excellent communication and collaboration skills

·        Enthusiastic, proactive, and eager to take on new responsibilities

·        Strong creative and design skills, with the ability to produce visually appealing digital content

·        Ability to adapt to a fast-paced and evolving work environment

·        Desire for career growth and a willingness to explore new opportunities

Knowledge Preferred

·        Experience with HubSpot and Adobe Creative Cloud

·        B2B or B2G software industry experience

What You Can Expect from Us

·        A collaborative and supportive company culture with a rewarding work environment

·        Work-life-balance

·        VTO (Volunteer Time Off) program

·        Employee professional development

·        Employer-funded employee-giving program

·        Competitive pay

·        Comprehensive benefits – medical, vision, and dental

·        401k with company matching

·        Paid vacation days

·        Onsite Gym

·        Onsite Campus Café

You can learn more about our culture at

• Boyce Systems is an Equal Opportunity Employer. Employment opportunities at Boyce Systems are based on one's qualifications and capabilities to perform the essential functions of a particular job. All employment opportunities are provided without regard to race, religion, sex (including sexual orientation and gender status), pregnancy, childbirth or related medical conditions, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by law.