Senior Marketing Manager

1 month ago


Burlington, United States Atlantic Group Full time

Responsibilities:

  • Develop an understanding of the product for business, customers and the competitive landscape
  • Manage and support marketing activities, campaigns and lead - to - sales
  • Develop strategic marketing communication plan
  • Partner with product and market management teams
  • Translate customer needs
  • Create content marketing strategies
  • Develop and execute digital and social media strategies and tactics to increase customer engagement and website traffic, and measure success through analytics tools.
  • Oversee company commercial events which includes planning, tradeshow properties control, graphics, transportation, and set-up, space booking, hotel and airline reservations, catering.
  • Participate in shows to manage on-site events and collaborate with application and sales teams while off-site at tradeshows.
  • Responsible for building and managing relationships with third-party vendors such as advertising portals, conference vendors and others; including contract management.
  • Serve as the primary marketing partner in NA for the central marketing teams and regional commercial teams, support regional sales activities.


Qualifications:

  • Bachelors degree, required
  • 3-5 years product management experience, required
  • 3-5 years marketing experience, required
  • Life Sciences industry experience, required
  • Comprehensive knowledge of digital and social media platforms



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