Marketing Coordinator

2 weeks ago

Macon, United States Georgia Staffing Full time

Marketing CoordinatorThe Marketing Coordinator supports Aramark's mission by executing strategic marketing initiatives that drive customer engagement, brand awareness, and revenue growth. This role plays a critical part in promoting dining programs, events, and campaigns across various platforms, while ensuring brand consistency and operational excellence.Marketing Campaigns & PromotionsAssist in the planning, execution, and tracking of local marketing campaigns, events, and product launches.Coordinate promotional activities across dining locations, retail outlets, and digital platforms.Leverage tools like Meal Plan Analytics, VOC feedback, and sales data to measure campaign effectiveness.Content Creation & Brand StewardshipDesign and distribute marketing materials (posters, flyers, digital screens, emails, social media content).Manage digital signage and maintain consistent branding across all channels.Collaborate with graphic designers and vendors to support print and digital marketing needs.Event Planning & Student EngagementOrganize and execute campus events, tabling sessions, and student engagement initiatives.Manage a team of marketing interns or peer-to-peer ambassadors when applicable.Partner with campus organizations and departments to increase program visibility.Market Research & ReportingConduct surveys, focus groups, and competitive analysis to gather customer insights.Track and report marketing performance metrics, including campaign ROI and student feedback.Support business development efforts through customized presentations and client-ready reports.Client Relations & Operational SupportBuild relationships with university or business partners to align marketing goals with client priorities.Collaborate with culinary, operations, and sustainability teams to showcase programs.Attend team meetings and contribute creative ideas that align with Aramark's strategic goals.QualificationsSkills & CompetenciesExcellent written and verbal communication skills.Strong organizational, time management, and multitasking abilities.Proficient in Microsoft Office Suite; Adobe Creative Suite and Canva a plus.Social media management experience (Instagram, Facebook, TikTok).Data-driven with an eye for design and branding.About AramarkRooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential.

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