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Data and Audience Analyst

3 months ago

Irving, United States 7-Eleven Full time

▶ Who we are


Imagine working in a place where continuous improvement and innovation is celebrated and rewarded; where fast-paced, high-impact teams come together to positively drive results for one of the largest & most iconic brands in the world.


As the only rapidly growing retailer, you may know us as your friendly neighborhood store. You probably know our familiar name, have seen our pervasive logo, and have tried our highly sought-after products, such as Slurpee® and Big Bite®. “Brain Freeze” is a 7-Eleven registered trademark for our 53-year old Slurpee® and with over 77,000 stores globally (more than any other retailer or food service provider), we sell over 14 million a month.


But there’s a lot more to our story and much more left to be written. We are transforming our business, ensuring we are customer obsessed and digitally enabled to seamlessly link our brick and mortar stores with digital products and services.


At 7-Eleven the entrepreneurial spirit is in our DNA and has been ever since our inception 90+ years ago. It’s what drove us to invent the convenience industry in 1927 by envisioning how a simple ice dock could provide household staples such as milk and eggs to better serve the needs of our customers.


Today we are redefining convenience and the customer experience in big ways...we are fundamentally changing our culture and we want talented, innovative, customer obsessed, and entrepreneurial people like you to come make history with us.


▶ How we lead


At 7-Eleven we are guided by our Leadership Principles.


Be Customer Obsessed


  1. Be Courageous with Your Point of View
  2. Challenge the Status Quo
  3. Act Like an Entrepreneur
  4. Have an “It Can Be Done” Attitude
  5. Do the Right Thing
  6. Be Accountable


Each principle has a defined set of behaviors which help guide the 7-Eleven team to Serve Customers and Support Stores.


▶ About This Opportunity


JOB SUMMARY:


We are seeking a Data & Audience Analyst for Gulp Media Network, 7-Eleven's Retail Media division. You will be a key part of the Gulp Media team, helping to enhance marketing strategies through audience research and segmentation. You will be utilizing our data platforms to conduct deep audience research, to help optimize campaign strategies and monitor and analyze the campaign performance.

KEY DUTIES AND RESPONSIBILITES:


  • Use multiple internal and external platforms to conduct deep audience research and develop unique audiences in the market utilizing 7-Eleven's 1st party data.
  • Analyze data sets to uncover audience insights to optimize campaign strategies.
  • Coordinate with stakeholder to ensure data-informed decisions making in campaign execution.
  • Monitor and analyze campaign performance, identify trends and opportunities for optimization.
  • Work with team to tailor dynamic creative to each audience target, optimizing as needed throughout campaign.
  • Generate comprehensive reports that offer campaign performance, with clear insights and actionable recommendations for optimization.


EDUCATION AND EXPERIENCE:


EDUCATION: Bachelors/4 Yr Degree

YEARS OF RELEVANT WORK EXPERIENCE: 3+ years

YEARS OF MANAGEMENT EXPERIENCE: NA

CERTIFICATIONS / LICENSES: Click or tap here to enter certifications/licenses required or preferred.

SPECIFIC KNOWLEDGE AND SKILLS:


  • Strong analytical background
  • Expertise in Circana and market research preferred
  • Expertise in digital media targeting utilizing 1st and 3rd party audiences
  • Has experience with media execution