Digital Marketing Specialist

2 weeks ago

Springfield, United States Gap International Full time

GAP INTERNATIONAL – A unique, purpose-driven, consulting company


ABOUT THE ROLE

Gap International is looking for a Digital Marketing Specialist who will play a central role in marketing strategy and execution. In this role, you will be responsible for executing and assessing performance of marketing initiatives to drive current client engagement and new client acquisition. You will be an essential partner to generate demand, leveraging data to create powerful touchpoints for each stage of the marketing funnel. This is an exciting opportunity to join a unique, purpose-driven, company based in the Philadelphia metropolitan area.


ABOUT GAP INTERNATIONAL

Gap International is a global performance consulting company based just outside of Philadelphia. We specialize in helping leaders articulate and fulfill the boldest possible future for their business, creating breakthrough outcomes and aligning the organization’s actions to be consistent with that future. For over 40 years, we have had an expertise in identifying and shifting mindsets in the organization to deliver unprecedented, quantifiable business results. With proven and proprietary methodologies that embed lasting change across an organization, our work unleashes teams across the business to innovate and create new pathways to achieve the desired outcomes for their business.



RESPONSIBILITIES

  • Manage the MQL process, including lead attribution model
  • Partner with business development leaders to execute lead gen and nurturing strategies across all stages of the business development funnel
  • Manage and execute marketing and sales email campaigns within CRM (Dynamics 365)
  • Assess the effectiveness of all marketing campaigns by tracking and analyzing campaign data; leverage this data to impact engagement
  • Manage website analytics; Execute strategy to maximize value & conversions
  • Implement and track SEO, SEM, and SMM strategies


REQUIREMENTS

  • 4-7 years of marketing experience
  • Undergraduate degree required
  • Experience with marketing and analytics tools including Google Analytics, CRM platforms, and content management systems
  • Demonstrable experience with multi-touch lead attribution tools
  • Track record in managing SEO, SEM, SMM, and email marketing campaigns
  • Proven experience with email platforms such as Hubspot, Constant Contact, MailChimp or similar
  • Skilled using Microsoft Office Suite
  • Demonstrable experience creating, executing and measuring B2B lead gen strategies
  • Technically savvy, excellent communicator, nimble learner, with ongoing drive to improve processes and efficiency.
  • Excellent oral and written communication skills
  • Ability to prioritize various projects based on changing business requirements
  • An ability to multitask and perform under deadlines
  • Strong interpersonal and communication skills to work with cross-functional teams


GAP INTERNATIONAL ASSOCIATES

  • Purposeful people at work impacting companies around the world.
  • People who thrive in a learning environment and enjoy learning, growing, and performing at their best; energized to continually push beyond their comfort zone.
  • Comfortable with ambiguity; eager to take on things they don't know how to do.
  • Curious and flexible when it comes to their own growth and development, as well as receptive to coaching and feedback to maximize their potential.
  • Willing to communicate and contribute thoughts, insights and new ideas to senior leaders both internally and externally.


One thing that differentiates one's experience at Gap International is everyone has the opportunity to learn our unique consulting methodology. We believe it is an important aspect of working with us to become facile in how we produce outcomes with clients. Whether one actually consults is based on preference and need, but going through our training program is a key part of successful employment at Gap International.


WHAT WE OFFER

  • Purpose-driven work
  • An unmatched culture and commitment to ongoing growth and development
  • Highly competitive health benefits
  • Generous 401k
  • Bonus based on company and individual performance
  • Tuition reimbursement
  • International travel opportunities



Gap International associates are based out of our corporate office in the Philadelphia metropolitan area. In order to be considered for this role, applicants should be legally authorized to work in the US.

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