Senior Marketing Manager

Senior Marketing Manager for Customer Experience & GrowthCardinal Health WaveMark Solutions is a market leader in healthcare inventory automation and analytics providing a scalable, enterprise-level, cloud-based platform that integrates with clinical and financial systems. Through a strong portfolio of tools, WaveMark provides healthcare customers with supply chain visibility and control using proprietary software technology, along with a portfolio of advanced data capture solutions to manage all supplies from low-cost commodity supplies to high-cost devices, implants and tissue. This allows us to streamline workflows, deliver actionable insights, and provide services to manage change and enable the delivery of cost-effective care within the healthcare environment. Our mission is to help hospitals and health systems improve operational efficiency, improve financial performance, and enhance patient care through intelligent inventory management.Job Summary: The Senior Marketing Manager for Customer Experience & Growth will be responsible for leading initiatives that deliver a consistent, elevated brand experience for WaveMark customers. This role will be instrumental in enabling expansion and growth opportunities within our existing customer base, ensuring our marketing efforts drive engagement, satisfaction, and long-term value. To thrive in this role, the Senior Marketing Manager must be a strategic thinker with a strong bias for action and a deep understanding of customer-centric marketing. Success will require the ability to translate insights into impactful programs, collaborate effectively across cross-functional teams, and maintain a high standard of quality, accuracy, and consistency in customer-facing materials. The ideal candidate will be proactive, adaptable, and passionate about driving customer engagement, satisfaction, and growth through thoughtful marketing initiatives.Responsibilities:Lead market research initiatives to measure customer satisfaction with the WaveMark solution and identify opportunities for improvement; leading action planning efforts across the entire WaveMark organizationPartner closely with the Customer Success team to identify target accounts for expansion and key renewals and lead development of resources or enablement tools to drive faster recognition of expansion or upgrade opportunitiesSupport the development of standardized resources and outreach strategies to engage decision-makers within our customer baseContribute to the creation and evolution of Strategic Business Review content to support meaningful customer conversationsDevelop and maintain resources that ensure a consistent and elevated onboarding experience for new customersLead efforts to foster and enable customer advocacy, including identifying and nurturing customer championsPartner closely with the Product Managers and Senior Marketing Manager for Product Commercialization to support new product launches and drive pull-through within the existing customer baseWork collaboratively to develop the mechanisms and means to communicate project progress to keep leadership and key cross-functional members informedQualifications:Bachelor's degree in related field preferred8+ years' experience in Marketing or a related field preferredExperience with brand-building marketing and B2B marketing, with a focus on customer experience, lifecycle marketing, or growth marketing, is strongly preferredFamiliarity with healthcare, SaaS, or technology industry is desiredExperience working and collaborating with a sales or commercial teamAbility to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales & profitability for the businessKnowledge of marketing disciplines and concepts necessary for building a business & marketing plan, this includes identifying the appropriate channels to marketAbility to understand market trends and competitive positioning and implications on go-to-market strategyExperience and comfort with data, specifically utilizing industry performance metrics to inform performance and insights for customer base and develop appropriate action plans or develop return on investment analysisStrong financial acumen and logical decision making in the general business environment. Understand and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implicationsExperience working independently, using good judgment and leadership abilities to manage short and long-term priorities and projectsExcellent project management skills to manage multiple initiatives simultaneously and demonstration of managing timelinesExcellent verbal & written communication skillsTravel required up to 10%Anticipated salary range: $105,100 - $150,100Bonus eligible: YesBenefits:Medical, dental and vision coveragePaid time off planHealth savings account (HSA)401k savings planAccess to wages before pay day with myFlexPayFlexible spending accounts (FSAs)Short- and long-term disability coverageWork-Life resourcesPaid parental leaveHealthy lifestyle programsApplication window anticipated to close: 11/30/25*If interested in opportunity, please submit application as soon as possible. The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.