Digital Marketing Manager

4 weeks ago


Newport News, United States HealthCare Recruiters International Full time

Marketing Manager that will take ownership of the companies digital strategy, driving the digital footprint and clinical education strategy.


Medical Equipment Manufacturer that has 15-20% year-over-year growth.


Must be in Newport News, hybrid role 3 days a week in office.


Responsibilities:


  • Spearhead the development and execution of company's digital presence strategy, encompassing website optimization, social media engagement, and digital advertising campaigns.

KPI's

  • Website Performance: Monthly unique visitors, average time spent per session, conversion rate on the e-commerce platform
  • E-commerce Success: Total sales revenue, average order value



Must have:


  • Proficiency in web analytics tools like Google Analytics and SEO techniques for optimizing website performance.
  • Experience in e-commerce platforms and proficiency in tools like Google Analytics and Google Ads for driving e-commerce success.
  • Must have B2B/HCP experience not looking for B2C or DTC



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