PUBLIC INFORMATION DIRECTOR 1

Public Information Director 1This position leads the agency's strategic communications and digital engagement efforts by designing and executing an integrated public relations and messaging strategy that advances organizational goals, grows trusted reach, and strengthens stakeholder relationships. This role produces and curates brand content (short- and long-form copy, video, graphics, infographics), manages day-to-day brand and digital engagement and stakeholder inquiries, and runs analytics to measure performance and optimize communications. The Director also oversees brand campaigns, ensures accessibility, privacy/compliance, and inclusive brand voice, coordinates crisis and issues communications, leverages operational and workflow tools to scale high-quality content, and collaborates with internal teams, external partners, and vendors to maintain consistent, timely, and measurable public-facing communications.Minimum Qualifications:Seven years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; ORSix years of full-time experience in any field plus four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; ORA bachelor's degree plus four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; ORAn advanced degree in public relations, marketing, communications, journalism, or English plus three years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design.Experience substitution: Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.Job Specification:The official job specifications for this role, as defined by the State Civil Service, can be found here.Job Duties and Other Information:Job Duties:Lead the creation of site content and features to continually improve the website user experience and support the organization's goals and strategies. Manage the website's content, including writing new content, creating new pages and functionality, implementing/maintaining/sunsetting plugins and solutions, editing and auditing existing content, and removing outdated content.Stay up to date with the latest web design and development trends and technologies. Identify ways to improve website UX, identifying and fulfilling opportunities for website improvement based on user feedback and performance metrics. Identify and troubleshoot website technical issues with appropriate technology partners.Ensure website functionality and perform software updates. Update website coding frequently as needed.Monitor, assess, and report on website performance. Monitor site analytics and develop monitoring dashboards for performance tracking. Work closely with internal teams to advise on Web Analytics data use & strategy, and content development. Increase traffic and engagement to the website. Apply best practices and strategies for public engagement. Develop scripts centered on digital attribution, user tracking and tag management.Assist with social media campaigns and other marketing efforts. Complete tests to ensure website efficiency and quality.Develop and maintain consistent branding in partnership with Public Relations. Uphold and steward the Louisiana Works brand across all internal and external communications, ensuring clarity, consistency, and alignment with the brand voice and visual standards. Develop, maintain, and distribute branded templates and assets (presentations, flyers, one-pagers, event materials, digital graphics, etc.) for agency-wide use.Create rapid-turn branded content such as stickers, social posts, and micro-graphics to support outreach, storytelling, and leadership communications.Serve as the quality-control checkpoint for branded materials, reviewing content for tone, formatting, and visual adherence before publication or distribution. Partner with communications and program teams to translate complex initiatives into clear, visually aligned public-facing materials.Manage a shared brand asset library and ensure employees know how and when to use approved materials.Position Specific Details:Location: Baton Rouge, LAAppointment Type: This position may be filled as either a Probational or a Job Appointment (open to all qualified applicants); a Promotion (open to all statewide classified and agency-wide permanent status employees); or by Detail to Special Duty. Current permanent status, classified employees may be required to accept a Probational appointment if selected. If filled as a Job Appointment, there is a possibility that this position may be converted to a Probational Appointment should funding become available.How to Apply:No Civil Service test score is required in order to be considered for this vacancy. To apply for this vacancy, click on the "Apply" link above and complete an electronic application, which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their applications to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page. * Information to support your eligibility for this job title must be included in the application (i.e., relevant, detailed experience/education). Resumes WILL NOT be accepted in lieu of completed education and experience sections on your application. Applications may be rejected if incomplete. All applicants selected for employment must submit to drug screening and a background check.Contact Information:For further information about this vacancy, contact: Kedrick Kennedy kedrick.kennedy@la.govThe Louisiana Works is an equal employment opportunity employer and SAME agency that serves as a model employer for the recruitment, hiring, and retention of individuals with disabilities. Auxiliary aids and services are available upon request to individuals with disabilities TDD# 800-259-5154Louisiana State Government represents a wide variety of career options and offers an outstanding opportunity to make a difference through public service. With an array of career opportunities in every major metropolitan center and in many rural areas, state employment provides an outstanding option to begin or continue your career. As a state employee, you will earn competitive pay, choose from a variety of benefits, and have access to a great professional development program:Insurance CoverageMore information can be found at https://info.groupbenefits.org/Parental Leave Up to six weeks paid parental leaveMore information can be found at https://www.civilservice.louisiana.gov/Parental-Leave/Default.aspxHolidays and Leave State employees receive the following paid holidays each year:New Year's DayMartin Luther King, Jr. Day,Mardi Gras,Good Friday,Memorial Day,Independence Day,Labor Day,Veteran's Day,Thanksgiving Day and Christmas Day.Additional holidays may be proclaimed by the Governor.State employees earn sick and annual leave which can be accumulated and saved for future use. Your accrual rate increases as your years of service increase.Retirement State of Louisiana employees are eligible to participate in various retirement systems (based on the type of appointment and agency for which an employee works). These retirement systems provide retirement allowances and other benefits for state officers and employees and their beneficiaries. State retirement systems may include (but are not limited to):Louisiana State Employees Retirement System (www.lasersonline.org). LASERS has provided this video (https://lasersonline.org/wp-content/uploads/2016/07/Your_Retirement_System.mp4) to give you more detailed information about their systemTeacher's Retirement System of Louisiana (www.trsl.org)Louisiana School Employees Retirement System (www.lsers.net), among others01 Describe your public sector work experience If you do not have experience. please type N/A.02 We believe good writing skills are essential for any job in Communications. Do you agree or not? Can you explain why?03 Share an experience when you applied new technology or information in your job. How did it help your company?04 Please select how you qualify for this position.Seven years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design.Six years of full-time experience in any field plus four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design