Associate Director of Brand

Associate Director Of Brand & Marketing CommunicationsAs a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills and dedication to build stronger minds and a healthier world. UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.Position PurposeThe Associate Director of Brand & Marketing Communications provides operational leadership and strategic oversight for the School of Nursing's marketing communications function during a critical growth period. This role manages daily communications operations, ensures editorial excellence across all platforms, and coordinates marketing initiatives that enhance the School's competitive positioning and recruitment success.Position ComplexitiesThis role requires immediate operational leadership during organizational transition, managing both permanent team members and temporary project support. Success depends on establishing quality control processes, building team cohesion, and ensuring consistent brand execution while the team stabilizes and grows. The position demands flexibility to adapt to evolving priorities while maintaining high standards for all external communications.Key ResponsibilitiesTeam Leadership & Editorial Oversight (40%)Direct Team ManagementProvide direct supervision and professional development for the Brand Manager, including performance management, goal setting, and skill developmentCoordinate with the Project Manager and Communications Support on integrated communications initiatives and project timelinesEstablish clear role boundaries and workflow processes between team members to optimize efficiency and reduce overlapFoster a collaborative team environment while maintaining accountability for deliverables and quality standardsEditorial Excellence & Quality ControlReview and approve all external communications, marketing materials, and digital content before publication to ensure university and school standardsEstablish and enforce editorial standards, brand consistency guidelines, and approval workflows across all communications channelsProvide content strategy guidance to ensure messaging aligns with institutional strategic priorities and competitive positioning goalsServe as a final quality assurance checkpoint for recruitment materials, program promotion, and external brand representationStrategic Communications Implementation (35%)Marketing Campaign ExecutionImplement strategic marketing initiatives and campaigns developed by the Director, ensuring tactical execution meets strategic objectivesCoordinate integrated marketing campaigns across digital platforms, print materials, events, and external communicationsManage campaign timelines, resource allocation, and cross-functional coordination to ensure on-time, on-budget deliveryMonitor campaign performance and provide regular reporting on effectiveness, engagement metrics, and ROI to inform future planningExternal Communications & Brand ManagementOversee external brand consistency and reputation management across all school communications and marketing materialsCoordinate with University Marketing & Communications (UMAC) to ensure alignment with institutional brand standards and messagingManage crisis communications and sensitive messaging coordination with appropriate university stakeholdersEnsure all communications reflect the School's commitment to diversity, equity, inclusion, and belonging while supporting competitive positioningProcess Development & Systems Management (25%)Workflow Optimization & Process ImprovementDevelop and document standardized processes for content creation, approval, and publication across all communications channelsEstablish project management systems and tracking mechanisms to ensure accountability and timely delivery of all communications initiativesCreate scalable workflows that accommodate both permanent team members and temporary project support during the transition periodImplement feedback loops and continuous improvement processes to optimize team efficiency and output qualityCross-Functional CoordinationServe as primary communications liaison with academic programs, admissions, advancement, and external stakeholdersCoordinate communications support for Dean's office initiatives, special events, and strategic institutional prioritiesManage vendor relationships and external partnerships for photography, videography, and specialized marketing servicesFacilitate integration between the communications team and broader school strategic initiatives and planning processesMinimum RequirementsBachelor's degree in Marketing, Communications, Brand Management, or related fieldMinimum 5-7 years of progressive marketing communications experience with demonstrated team leadership and management responsibilityProven editorial and content strategy expertise with a portfolio demonstrating successful brand management and campaign executionExperience managing creative teams, including graphic designers, content creators, or marketing specialistsStrong project management skills with experience coordinating complex, multi-stakeholder initiatives in deadline-driven environmentsAdvanced understanding of higher education marketing, competitive positioning, and recruitment communications best practicesDemonstrated ability to provide constructive feedback, develop team members, and maintain high-quality standards under pressureExcellent written and verbal communication skills with experience presenting to senior leadership and external stakeholdersDesired QualificationsExperience in higher education marketing, enrollment management, or academic communicationsBackground in healthcare, nursing, or professional education environmentsFamiliarity with the University of Washington brand guidelines, systems, and institutional cultureExperience with content management systems, marketing automation platforms, and digital analytics toolsProject management certification or formal training in team leadership and developmentSuccess MetricsSuccessful team integration and performance improvement across all communications functionsConsistent quality and brand compliance across all external communications and marketing materialsTimely execution of strategic marketing initiatives with measurable impact on recruitment and engagement goalsEffective coordination and workflow management during the organizational transition periodPositive team development outcomes and improved operational efficiencyWorking ConditionsHybrid position with occasional on-campus presence for team meetings and strategic planning sessionsCollaborative environment requiring regular coordination with multiple departments and external partnersPosition requires flexibility to adapt to changing priorities while maintaining consistent output qualityOpportunity to significantly impact organizational effectiveness during the critical growth and transition periodThis position offers a significant opportunity to shape communications operations and team development while driving measurable impact on institutional recruitment and reputation goals during a dynamic period of organizational growth.Compensation, Benefits and Position DetailsPay Range Minimum: $96,000.00 annualPay Range Maximum: $114,000.00 annualOther Compensation:Benefits: For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/Shift: First Shift (United States of America)Temporary or Regular? This is a regular positionFTE (Full-Time Equivalent): 100.00%Union/Bargaining Unit: Not ApplicableAbout the UWWorking at the University of Washington provides a unique opportunity to change lives on our campuses, in our state and around the world. UW employees bring their boundless energy, creative problem-solving skills and dedication to building stronger minds and a healthier world. In return, they enjoy outstanding benefits, opportunities for professional growth and the chance to work in an environment known for its diversity, intellectual excitement, artistic pursuits and natural beauty.Our CommitmentThe University of Washington is proud to be an affirmative action and equal opportunity employer (https://hr.uw.edu/eoaa/). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information. To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or dso@uw.edu. Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law (https://app.leg.wa.gov/RCW/default.aspx?cite=28B.112.080). University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin