Associate Director, Marketing

Associate Director, Marketing - NutritionLocation: Charlottesville, VA, US, 22911 Grand Rapids, MI, US, 49503At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill, Compeed, Solpadeine, NiQuitin, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.Join us on our One Perrigo journey as we evolve to win in self-care.Description OverviewWe are seeking a strategic and creative Associate Director of Marketing to lead brand building and innovation initiatives. This role is pivotal in shaping the brand's identity, driving consumer engagement, and launching breakthrough innovations that fuel growth. The ideal candidate is a visionary marketer with a passion for storytelling, consumer insights, and disruptive thinking.The candidate selected to fill this role will be based at our North American Headquarters in Grand Rapids, Michigan or our Charlottesville, Virginia location.Scope of the RoleBrand Strategy & DevelopmentLead the development and execution of brand strategies that strengthen equity and drive relevance.Define brand positioning, architecture, and messaging frameworks across channels.Partner with cross-functional teams to ensure brand consistency and alignment.Innovation & Product DevelopmentIdentify market trends, consumer needs, and whitespace opportunities to drive innovation.Collaborate with R&D, insights, and commercial teams to develop and launch new products.Build go-to-market strategies for innovation pipelines, including launch plans and communications.Consumer Insights & EngagementLeverage qualitative and quantitative research to inform brand and innovation strategies.Champion consumer-centric thinking across the organization.Develop integrated marketing campaigns that resonate with target audiences.Leadership & CollaborationManage and mentor a team of brand and innovation marketers.Partner with agencies and external collaborators to bring creative ideas to life.Influence senior stakeholders with compelling storytelling and data-driven recommendations.Experience RequiredTypically these skills are acquired with a Bachelor's degree in Marketing, Business, or related field; MBA preferred along with 10+ years of progressive experience in brand management, innovation, or marketing strategy.Proven track record of launching successful brands/products and driving growth.Strong analytical skills and creative intuition.Excellent communication, leadership, and project management abilities.Experience in CPG, retail, or consumer-focused industries.Familiarity with design thinking, agile innovation, and digital marketing.Passion for emerging trends, sustainability, and purpose-driven branding.Benefits: We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.Hybrid Working Approach: We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.We are proud to be included in the Forbes list of "America's Best Employers by State 2024".We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo