Marketing Director

Company Description Join us at the forefront of one of today's most explosive growth industries The data center sector is experiencing unprecedented expansion, driven by cloud computing, AI advancement, edge computing, and digital transformation across every industry. With global data center market growth projected to continue at double-digit rates, there's never been a more exciting time to build your career in this dynamic field. We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections. We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses. Job Description This role is based in our Norcross, GA office but we could also consider at other east coast locations. Data Center World connects thecomplete ecosystem of industry professionals and is one of our fastest growing events.Join our dynamic team as a Marketing Director, where you'll play a pivotal role in driving strategic initiatives and delivering exceptional event experiences. This position offers the opportunity to work collaboratively across marketing, product development, sales, and content teams while contributing to revenue objectives and brand excellence We're looking for a creative thinker who brings fresh perspectives to develop innovative methodologies and enhance existing programs. You'll ensure seamless execution from initial concept through post-event analysis, maintaining alignment with organizational goals and brand standards. What You'll Do Team Management Manage a team of professional marketers from Senior Manager to Graduate level Strategic Marketing & Planning Develop and implement strategic marketing plans for Data Center World events Contribute to team leadership initiatives and mentor junior marketing professionals Execute database growth strategies and audience development programs Analyze marketing performance metrics and provide optimization recommendations Revenue & Partnership Development Support up-selling and cross-promotion of relevant products and services to target audiences Expand audience marketing opportunities through partnerships with media partners, industry leaders, bloggers, associations, speakers, and exhibitors Collaborate with Prospect and Client Marketing teams to support revenue opportunities Digital Marketing & Automation Execute marketing automation strategies including personas, segmentation, landing pages, lead scoring, customer journeys, and nurture campaigns Develop community building and social media strategies that drive engagement and brand affinity Support content marketing strategy across websites, blogs, gated reports, video, email, and images Event Experience & Operations Support initiatives to enhance attendee experience at physical events including orientation programs, event app functionality, and overall experience design Coordinate with central marketing and operations teams on brand, event, and campaign initiatives Monitor and report on marketing plans, response rates, audience demographics, and industry best practices Industry Expertise Stay current with trends and developments in the data center community, experiential marketing, and strategic communications Ensure all communications accurately reflect positioning and key messaging Qualifications What You'll Bring 7+ years of experience in B2B outbound marketing campaigns Experience of managing a high perfomring team Proven experience in B2B marketing, preferably in events or technology sectors Strong project management skills with demonstrated ability to work effectively in team environments Track record of success in achieving goals through traditional, online, and social media marketing strategies Technical Skills Experience with digital marketing, content marketing, and social media campaigns Proficiency with data capture and analysis, database marketing and research Experience working with email service providers (preferably Eloqua) Proficient in Microsoft Office Suite (PowerPoint, Word, Excel, Outlook) Core Competencies Strong collaborative skills with experience working effectively within marketing teams Ability to analyze marketing performance metrics and provide strategic recommendations Strategic thinking with data-driven decision-making capabilities Excellent verbal and written communication skills Self-motivated with ability to collaborate across multiple teams and stakeholders Ability to balance tactical execution with strategic thinking Comfortable working independently in fast-paced environments Preferred Qualifications Understanding of the data center industry and its challenges Bachelor's degree Willingness to travel as required Additional Information We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com Our benefits include: Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost) anywhere for up to four weeks a year Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more Recognition for great work, with global awards and kudos programs As an international company, the chance to collaborate with teams around the world The salary range for this role is $100,000 - $120,000 based on experience. This posting will automatically expire on 19th December 2025. We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodationsto assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.