Marketing Director

Marketing DirectorOne Identity is a leader in the Identity and Access Management market. We enable our global enterprise customers to achieve their mission and deliver on their promises securely and efficiently. That's why we offer a comprehensive family of identity and access management (IAM) solutions designed to solve today's challenges, and address tomorrow's as they arise. We help our customers get identity and access management right. We are now seeking a Marketing Director to join our team.The Marketing Manager / Director manages digital marketing initiatives and investments designed to increase product sales growth and expand brand awareness and market share. The ideal candidate oversees strategic planning and coordination of all portfolio and digital marketing to promote the sale of company products and further the company's sales objectives. Develops and implements marketing policies, programs, and activities. Identifies, evaluates, and resolves business issues, manages the associated budget, and provides leadership to the Marketing function. Supports and guides the efforts of others in the achievement of the strategic and operational objectives of the broader business team. Manages the hiring, staffing, and maintenance of a diverse and effective workforce. Responsible for career development/planning, performance, and pay discussions of team members.ResponsibilitiesStrategy & Planning:Execute multi-channel digital marketing strategies aligned with company objectives.Identify target audiences and create digital campaigns that engage, inform, and motivate.Campaign Management:Manage paid advertising campaigns (Google Ads, social media, display, and retargeting).Oversee SEO and SEM strategies to maximize organic and paid visibility.Lead email marketing efforts, including segmentation, automation, and performance tracking.Analytics & Optimization:Monitor campaign performance using analytics tools (Google Analytics, HubSpot, etc.).Track KPIs such as conversion rates, cost per lead, and ROI.Use A/B testing and data insights to refine strategies and improve outcomes.Collaboration:Work closely with creative, sales, and product teams to align marketing efforts with broader company goals.Manage relationships with external vendors, agencies, and influencers.QualificationsManages multiple functions based on the direction of Marketing Senior Leadership-May manage lower-level Marketing leaders-Makes higher-level decisions that impact multiple functions, emphasizes the importance of understanding customer insights, and ensures that they guide marketing positioning and longer-term marketing strategy-Uses detailed competitive market and industry knowledge in determining tactics and operations decisions-Coordinates marketing efforts with other One Identity resources-Aligns and influences internal organizations and external alliances in support of the marketing strategy-10+ years of relevant experience or equivalent combination of education and work experience-6+ years of leadership experienceCompany DescriptionOne Identity enables organizations of all sizes to better secure, manage, monitor, protect, and analyze information and infrastructure to help fuel innovation and drive their businesses forward. With team members around the globe, we intend to continue to grow revenues and add value to customers.When you join our team, you will have the opportunity to build and develop products at a scale few others can provide. Our product portfolio serves a large base of customers and we are addressing the strategic imperatives for enterprise businesses. Working with some of the most talented employees the industry has to offer, we provide enhanced career opportunities for team members to learn and grow in a rapidly changing environment.Why work with us?-Life at One Identity means collaborating with dedicated professionals with a passion for technology.-When we see something that could be improved, we get to work inventing the solution.-Our people demonstrate our winning culture through positive and meaningful relationships.-We invest in our people and offer a series of programs that enables them to pursue a career that fulfills their potential.-Our team members' health and wellness is our priority as well as rewarding them for their hard work.One Identity is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: One Identity is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at One Identity are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. One Identity will not tolerate discrimination or harassment based on any of these characteristics. One Identity encourages applicants of all ages.