AVP Digital Marketing

The Head of Digital Marketing will lead the development and execution of digital solutions that enhance our marketing capabilities and drive business growth. This role will oversee digital properties, marketing technology (martech), and digital innovation initiatives, ensuring alignment with the company's strategic objectives and customer-centric approach. Position Responsibilities: Enabling Business Strategy with Digital Innovation: Develop and implement comprehensive digital solutions and innovations that align with the company's growth goals and business objectives. Collaborate with cross-functional teams to integrate digital tools and solutions into broader marketing and business strategies. Leadership and Management: Lead and mentor a team of digital marketing colleagues, fostering a culture of innovation and continuous improvement. Provide strategic direction and oversight for digital properties, ensuring they deliver exceptional user experiences and meet business objectives. Martech and Digital Innovation: Oversee the selection, implementation, and optimization of marketing technology solutions to enhance marketing effectiveness and efficiency. Drive digital innovation by identifying emerging trends and technologies, and developing initiatives that leverage these opportunities to enhance customer engagement and business performance. Performance Measurement and Optimization: Establish key performance indicators (KPIs) and metrics to measure the success of digital initiatives and drive continuous improvement. Analyze data and insights to inform decision-making and optimize digital strategies. Stakeholder Collaboration: Work closely with internal stakeholders, including IT, Sales, and Product teams, to ensure alignment and integration of digital strategies across the organization. Engage with external partners and vendors to enhance digital capabilities and drive innovation. Required Qualifications: Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred. Experience in the insurance industry, or financial services. Proven experience in digital marketing, martech, and innovation, with a track record of leading successful digital initiatives. Preferred: experience with Adobe suite of products (Marketo, Adobe AEM, Adobe CDP). Strong leadership and team management skills, with the ability to inspire and motivate a diverse team. Excellent strategic thinking and problem-solving skills, with the ability to translate complex concepts into actionable strategies. Strong analytical skills, with experience in data-driven decision-making and performance optimization. Excellent communication and collaboration skills, with the ability to build relationships with stakeholders at all levels. Leverage AI and agentic AI technologies to enhance decision-making processes, automate routine tasks, and drive innovation, ensuring alignment with company goals and compliance with Responsible AI Principles. This role may require occasional travel to attend industry events and meet with partners. Competencies: Strategic Vision: Ability to develop and articulate a clear vision for digital innovation and strategy. Customer Focus: Commitment to delivering exceptional customer experiences through digital channels. Innovation: Passion for exploring new ideas and technologies to drive business growth. Results Orientation: Focus on achieving measurable outcomes and driving continuous improvement. When you join our team: We'll empower you to learn and grow the career you want. We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words. As part of our global team, we'll support you in shaping the future you want to see. About Manulife and John Hancock Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com. Referenced Salary Location Boston, Massachusetts Working Arrangement Hybrid Salary range is expected to be between $152,900.00 USD - $283,800.00 USD If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence. Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify I Pay Transparency Company: John Hancock Life Insurance Company (U.S.A.)