Senior Director, Marketing

Senior Director, MarketingCoalfire is on a mission to make the world a safer place by solving our clients' hardest cybersecurity challenges. We work at the cutting edge of technology to advise, assess, automate, and ultimately help companies navigate the ever-changing cybersecurity landscape. We are headquartered in Chicago, Illinois with offices across the U.S. and U.K., and we support clients around the world. But that's not who we are that's just what we do. We are thought leaders, consultants, and cybersecurity experts, but above all else, we are a team of passionate problem-solvers who are hungry to learn, grow, and make a difference.The Senior Director will drive the development and execution of integrated marketing strategies and campaigns to drive awareness, engagement, and pipeline growth for specific service lines at Coalfire. This individual will be responsible for building and managing a comprehensive marketing planpartnering with cross-functional teams to deliver targeted messaging, measurable outcomes, and marketing programs that drive business impact. The Senior Director will be responsible for driving strategy and lead generation for two growing service lines. This role will also supervise one team member and have the opportunity to collaborate together to grow leads for the business.What You'll DoOwn the end-to-end marketing plan and campaign calendar for an assigned service lineDevelop and execute multi-channel marketing strategies that align with sales goals and business prioritiesWork closely with content development and creative teams to develop compelling messaging and campaign assetsLaunch and manage campaigns across channels including email, digital ads, social media, content syndication, webinars, and eventsCoordinate with sales to enable outreach and follow-up strategies, including account-based marketing (ABM) programsAnalyze campaign performance, track KPIs (e.g., MQLs, pipeline contribution, conversion rates), and report results to stakeholdersOptimize campaigns based on performance insights and market feedbackProject manage and ensure timely delivery of programsMonitor competitor activity and industry trends to inform campaign planning and differentiationEnsure consistent brand messaging across all touchpoints and buyer journey stagesSupervises one team member and work together to develop the content strategy for two growing service linesWhat You'll Bring8-10+ years of B2B marketing experience, preferably in cybersecurity, tech, or professional servicesProven experience planning and executing integrated campaigns that generate demand and pipelineStrong understanding of the B2B buyer journey and sales funnelExcellent project management and organizational skills; ability to manage multiple campaigns simultaneouslyAnalytical mindset with experience measuring performance and reporting on marketing KPIsStrong collaboration and communication skills to work across teams and with subject matter expertsExperience with marketing platforms such as Salesforce, DemandBase, Wrike, Sprout SocialBachelor's degree in Marketing, Business, Communications, or a related field and/or equivalent experienceAt Coalfire, you'll find the support you need to thrive personally and professionally. In many cases, we provide a flexible work model that empowers you to choose when and where you'll work most effectively whether you're at home or an office. Regardless of location, you'll experience a company that prioritizes connection and wellbeing and be part of a team where people care about each other and our communities. You'll have opportunities to join employee resource groups, participate in in-person and virtual events, and more. And you'll enjoy competitive perks and benefits to support you and your family, like paid parental leave, flexible time off, certification and training reimbursement, digital mental health and wellbeing support membership, and comprehensive insurance options.At Coalfire, equal opportunity and pay equity is integral to the way we do business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Coalfire is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.