Lead Director, Aetna Campaigns

Lead Director Of Aetna Campaigns And CommunicationsAt CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.Position Summary: As the Lead Director of Aetna Campaigns and Communications, you will partner with and report to the Head of Communications, Aetna. This is a visible role, spanning the clinical, technology, provider and broader operations team to shape a distinctive Aetna narrative and build holistic, multi-channel communications campaigns. The successful candidate will have experience working with companies in transformation and can seamlessly weave an executive platform into a business narrative under one, unified communications program. This role will serve as a combination of outside-in thinker, strategic partner, campaign leader and at times roll-up your sleeves doer. You will have partnership accountability to multiple leaders and responsibility to advance the work in a matrixed environment. More specifically, the remit includes but is not limited to competitive tracking, external trend spotting, transformation storytelling, modern content development across Earned, Owned and Social channels, campaign management and reporting.Candidate must be based in the Northeast area.You will accomplish this by:Working to achieve operational, functional, and business targets with measurable impact on progress against goals for the Aetna business.Leading cross-Aetna initiatives and managing integrated teams that span communications, marketing, business enablement and other partners.Thinking collaboratively while acting with urgency.Simplifying complex clinical, technological and operational content into compelling, channel-appropriate communications that resonate to key stakeholder audiences.Creating strategies that engage internal and external stakeholders, by developing Aetna enterprise-wide storytelling and amplifying those stories across Owned, Earned and Social channels.Leading, managing and mentoring junior colleagues, including their direct reports and across the Communications function, by knowing when to work together, when to coach through the process and when to let go.Required Qualifications:10 or more years of communications experienceHealthcare, Technology and/or Clinical communications experience3 or more years of exceptional people management experience with a personal commitment to continuous mentorship and professional developmentWillingness to travel as business requiresPreferred Qualifications:Consulting and/or Communications agency experienceExperience leading initiatives in companies at key moments of transformation.Adept at strategic planning, campaign management and hands-on execution, including but not limited to Campaign strategy presentations, Key Messaging documents, Cross-channel content plans, and Campaign Measurement & Summary reports.Foundational internal and external communications skills including but not limited to business and financial acumen, strategic planning, executive communications, events management, communications materials creation, writing, social media and measurement.Executive presence, solutions-based mindset and track record of leading enterprise-wide campaigns in matrixed organizations. Ability to toggle between strategy and execution seamlessly and manage multiple projects at pace.Education: Bachelor's Degree required; equivalent years of related professional work experience may substitute.Pay Range The typical pay range for this role is: $100,000.00 - $231,540.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.Great benefits for great people We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.For more information, visit https://jobs.cvshealth.com/us/en/benefitsWe anticipate the application window for this opening will close on: 11/10/2025Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws. We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.