Digital Marketing Manager

2 weeks ago

Columbus, United States JewishColumbus Full time

DIGITAL MARKETING MANAGER- POSITION LOCATED IN COLUMBUS, OHIO



THIS POSITION OFFERS A HYBRID WORK ENVIRONMENT.

WE WILL NOT CONSIDER FULLY REMOTE CANDIDATES.



OUR MISSION

JewishColumbus’ mission is to inspire, grow and sustain Jewish life in Columbus, Israel and around the world - while nurturing and connecting our vibrant, diverse community.

Role Overview

Eager to channel your talent for digital copywriting and execution in a setting that fuels your passion for the Jewish community into a fulfilling full-time job? If you’re a creative, strategic, motivated professional ready to be an essential member of JewishColumbus’ dynamic Marketing and Communications team, keep reading


The JewishColumbus professional team is mission-driven and committed to helping every member of the Greater Columbus Jewish community connect with purpose, at a time when maintaining those connections is more important than ever before.


The Digital Marketing Manager is a key driver of this work; responsible for collaborating with colleagues across the department and organization to enhance JewishColumbus’ presence across all its digital platforms including: website, social media, and e-communications.


In this role, you will:

● leverage your keen understanding of JewishColumbus’ brand to develop engaging online content for a variety of platforms and audiences

● serve as the voice of JewishColumbus’ presence on multiple social media channels developing content and posting it

● produce polished, effective print media, email and digital marketing campaigns for events, fundraising efforts and community engagement programs

● develop digital marketing plan/strategies that overlay non-digital marketing channels to seamlessly integrate the orgs message across all platforms of messaging

● manage website as it relates to front-end web development, branding, content, user journey, SEO and more


Across all projects, your successful efforts will grab—and hold—the attention of key stakeholders, including donors, volunteers, and Jewish communal professionals.


Leading candidates will have a proven ability to create engaging content across multiple platforms, with a background in online content development, copywriting, and/or digital marke

Your Role and Responsibilities as Digital Marketing Manager:

● Partner with JewishColumbus’ internal team members to concept and implement multi-channel content and marketing materials, including copywriting, layout, email design, website content/blog posts, and social media posts and ads

● Work with the Marketing and Communications Director and other staff members to develop eye-catching static, GIF, and video content for Facebook, Instagram, LinkedIn, jewishcolumbus.org, email, and other digital/social media platforms

● Create and distribute digital marketing toolkits for internal and external partners as needed

● Manage and disseminate the results of digital marketing and advertising campaigns, pivoting as needed to ensure successful outcomes

● Collaborate as part of cross-functional teams on fundraising and marketing campaigns, including efforts focused on the Annual Campaign, special campaigns and Jewish holidays

● Create engaging content for events including taking photos and video for social media and email campaigns

● Proofread and support editing efforts to ensure no errors on marketing materials


Social Media - Hootsuite

● Create social media plan and manage calendar for marketing campaigns, crisis response, holidays, events, etc.

● Track analytics and report impact using data to inform decision making

● Create and run social media ad campaigns

● Support partner agencies by collaborating on posts, stories, etc.


Website - Wordpress

● Maintain JewishColumbus’ website - keeping it updated, interesting, and relevant

● Work with Marketing and Communications Director on a website redesign/reconfiguration. Maintain and regularly update JewishColumbus’ website including managing/helping with event registration creation and maintenance

● Update and maintain SEO for website

● Oversee website transactions including event registrations, donation pages, etc.

● Update website for crisis communication and actions

● Create blog content


E-Communications - Constant Contact

● Lead the development and production of emails including event invites, newsletters, crisis communications, action alerts, fundraising solicitations, etc.

● Track analytics and report impact using data to inform decision-making

● Managing e-communications calendar


Your Background, Qualifications, and Success Factors

● 5 - 7 years of professional experience in digital marketing or social media management

● Demonstrable excellence in written and verbal communication skills including proofreading

● Experience with Adobe Illustrator and Premiere Pro required

● Experience in Adobe Photoshop, Adobe InDesign and Canva preferred

● Strong organizational and project management skills

● Proactive, efficient and able to multitask

● Portfolio of engaging, original content developed for digital and social media, including videos, emails, Instagram Stories and more

● Experience/familiarity with email marketing software such as Constant Contact or Pardot

● Familiarity with running social media ad campaign as well as tracking and reporting social media metrics

● Comfortable with or willing to learn data segmentation to target email and/or social media campaigns to specific audiences

● Working knowledge of HTML a plus

● Ability to thrive in a fast-paced, deadline-oriented environment

● Familiarity with a DSLR camera a plus

● Familiarity with and ability to infuse Jewish culture, values, traditions, and history into your work

● Desire to contribute in a meaningful way to a growing, thriving non-profit

● Bachelor’s Degree required, preferably in a marketing, communications, or related field



COMMITMENT TO DIVERSITY

  • We deeply value the diversity of insight, perspective, and experience brought by people from backgrounds typically underrepresented in Jewish institutions. This includes Black, Latinx, and Asian people, Black Jews, Jews of Color, lesbian, gay, bisexual, trans, and gender non-conforming people, and people with disabilities. We also welcome applications from people of diverse religious, spiritual, and cultural backgrounds.

· BENEFITS

· JewishColumbus offers generous vacation time as well as paid time off for Jewish holidays as well as many national holidays.

· There is a significant employer contribution towards healthcare premiums for both the PPO and High Deductible Health Plans. JewishColumbus provides an annual $500 Health Savings Account (HSA) contribution for those participating in the HDHP health plan.

· Pre-tax contributions towards a Dependent Care Account (DCA)are available.

· Paid Family and Parental Leave is available.


JewishColumbus currently runs a hybrid work environment. Staff are expected to be in the office three days a week. The Marketing and Communications Department is in the office T and Th each week with a flexible third day.

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