Sr. Specialist, Analytics

Sr. Specialist, AnalyticsJoin our dynamic and thriving footwear company as a Sr. Specialist, Analytics in St. Louis, where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion and are eager to learn, this is the perfect role for you As a member of our team, you'll be part of a company that values results, caring and learning.What You'll Be Doing?Enhance analytic capabilities: Assure the continuous improvement of the analytic capabilities of eCommerce using Adobe Analytics, Adobe Tag Management, and other analytic solutionsReport and provide insights: Design and create reporting on business performance and behavioral analytics, providing insights on site behavior and recommendations to improve the customer journey on our sitesCoordinate and drive projects: Ensure comprehensive and accurate website and data tracking, data hygiene, data validation, and reporting, including website tagging and attribution modelingManage tracking needs: Create, groom, and prioritize analytics tracking tickets and coordinate with 3rd party vendors on tracking needsBe the subject matter expert: Point of contact for digital analytics and insight applications including driving web analytics processes and training; Deliver retrospective performance analyses, insights, and actionable recommendations to the site experience, merchandising and ecommerce teamsCollaborate internally: Partner with teams across the organization to identify opportunities for site optimization, including A/B testing analyses; merchandising, promotional, and content performance; and the evaluation of now or prospective web/mobile app enhancementsOrganize and disseminate best practices: Provide training across functions and brands, focusing on standardized metrics and enabling self-service using existing analytics tools to help encourage a data driven culturePerks You'll EnjoyOur Shoe Discounts: No matter your style, we've got your perfect fit covered with a 30% Associate Discount across Caleres brandsBenefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.comMental Wellness Resources: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates.Get Paid When You Want: Access your money as you earn it and request your earnings before paydayRelaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closetWhat Makes You the Perfect FitBachelor's degree in Business, Analytics, Finance, or related field5+ years of experience in the digital data-oriented field, and/or web analytics, preferably in the eCommerce spaceTechnical aptitude as it pertains to web analytics solutions, specifically Adobe Analytics/Omniture and Adobe Launch/Dynamic Tag ManagerExperience with analytical software packages and data visualization tools (e.g., Adobe Analytics, Google Analytics, Business Objects, Power BI, Tableau, CRM, SQL, R, Python)Ability to present complex information in an understandable and compelling manner.Proficient in Microsoft Word, PowerPoint; Exceptional Excel skillsCaleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.