Ecommerce Manager CHEERi

E-Commerce Manager – CHEERi [Start-up company under parent company Purity Products)

Salary: $110,000+Percentage of Revenue (based on growth)

Location: Plainview, NY- Hybrid (In-office 4 days per week and remote ½ day Fridays)

About CHEERi

CHEERi is a fast-growing wellness brand that stands for a new kind of lifestyle – Smart, Indulgent Nutrition Launched in May under our legacy parent company Purity Products (trusted for 30+ years in the supplement space), we are redefining healthy indulgence. Our mission is to make clean, health-forward indulgence an effortless part of daily life with innovative and joyful flavors.

What We're Looking For

This is a start-up company under our parent company, Purity Products.

The ideal candidate:

• Thrives in a fast-paced, hands-on role where they will be expected to strategize, ideate, AND execute.
• Can develop big-picture strategies while also rolling up their sleeves to implement them.
• Must be comfortable wearing multiple hats. (Jack-of-all-trades)
• Is results-driven and accountable, with compensation directly tied to measurable performance outcomes. Compensation will be variable and linked to growth metrics.

Responsibilities

E-Commerce Operations & Strategy

• Own and optimize the Shopify website (product pages, landing pages, checkout flow, site performance).
• Improve website conversion rate, AOV (average order value), and customer retention.
• Troubleshoot technical issues and collaborate with developers as needed.
• Monitor inventory, fulfillment, and logistics to ensure smooth order processing.
• Manage integrations with third-party apps (subscriptions, upsells, reviews, referral programs).

Growth & Acquisition

• Drive customer acquisition through paid media, SEO, email, and affiliate partnerships.
• Collaborate with agencies and internal teams to test and scale winning ad creatives.
• Optimize paid media CPAs, ROAS, and customer LTV across Facebook, Google, TikTok, and emerging platforms.
• Launch, test, and analyze new growth initiatives (bundles, loyalty programs, partnerships).

Retention & Community

• Oversee email marketing & SMS campaigns (newsletters, promotions, product launches).
• Develop and execute a subscription strategy to drive recurring revenue.
• Lead loyalty, rewards, and referral programs to maximize engagement and repeat purchases.
• Work with brand and content teams to create compelling UGC & organic social media strategies.

Data & Analytics

• Track, report, and improve on key e-commerce KPIs (CPC, CPA, ROAS, LTV, churn, conversion rate).
• Conduct A/B testing on landing pages, pricing strategies, and messaging.
• Utilize Google Analytics, Shopify reports, and data platforms to optimize performance.

Who You Are

Growth-obsessed – You love scaling revenue, testing new acquisition channels, and refining funnel efficiency.

Shopify-savvy – You have hands-on experience optimizing Shopify stores, subscriptions, and checkout flows.

Performance-driven – You can analyze campaign performance, spot trends, and optimize for profitability.

Detail-oriented problem solver – You have a sharp eye for UX, operational inefficiencies, and conversion opportunities.

Passionate about wellness & DTC brands – You understand what makes customers tick in the health & nutrition space.

Qualifications & Experience

• 3+ years in E-Commerce, Growth Marketing, or Digital Strategy, preferably in DTC (direct-to-consumer) brands.
• Shopify expertise (advanced beginner + experience managing product pages, checkout optimization, third-party apps).
• Experience with Google Analytics, Klaviyo (or similar email platform), and paid advertising platforms (Meta, Google, TikTok, etc.).
• Understanding of SEO, conversion rate optimization (CRO), and customer retention tactics.
• Proven experience improving ROAS, CPA, AOV, and LTV in an e-commerce setting.

Why Join Us?

This is an opportunity to build something from the ground up and have a direct impact on business success. If you are looking for a high-ownership, hands-on role in a dynamic start-up environment where your performance is directly rewarded, we'd love to hear from you

Benefits:

• Medical, Dental, Vision, STD, LTD
• Healthy Food Vending Machine Onsite
• 401k
• Generous Time Off
• 7 Paid Company Holidays
• EV Charging Stations