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Marketing Operations Manager
1 month ago
Marketing Operations Manager Marketing TechnologyThis is a United States remote position. Splunk is looking for a Marketing Operations Manager Marketing Technology who will be responsible for building, maintaining, and optimizing our Marketo instance. We are looking for a person who loves data, thrives on system integrations and thinks critically when it comes to continually improving marketing processes. You'll partner closely with Marketing Strategy, Campaign Operations, Field Marketing, RevOps, Sales, and Data Analytics to enable efficient, data-driven marketing implementations, technologies, and workflows at scale.Splunk, a Cisco company, is building a safer and more resilient digital world with an end-to-end full stack platform made for a hybrid, multi-cloud world. Leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. Our customers love our technology, but it's our caring employees that make Splunk stand out as an amazing career destination. No matter where in the world or what level of the organization, we approach our work with kindness. So bring your work experience, problem-solving skills, and talent but also bring your joy, your passion, and all the things that make you, you. Come help organizations be their best while you reach new heights with a team that has your back.Your ImpactAct as a Marketo administrator and technical steward, ensuring operational excellenceBuild, maintain, and optimize our Marketo instance to meet company-wide marketing needsEnsure marketing workflows are accurate, efficient, and scalablePartner with cross-functional teams to improve marketing processes and integrationsLead marketing automation initiatives to enhance efficiency, accuracy, and campaign performanceResponsibilitiesAct as Marketo Administrator monitor KPIs, ensure database hygiene, maintain email deliverability, manage campaign setup, and track network statusConfigure and maintain integrations across our Marketo instanceAutomate recurring workflows and processes using tools such as Openprise to increase efficiency and accuracyDevelop and enforce best practices and governance for Marketo usage including naming conventions, folder management, process documentation, and version controlCollaborate with marketing strategy, sales operations, and data teams to keep all workflows accurate and efficientProvide technical support to the broader marketing organization (campaign execution, email templates, landing pages, and forms)Design, implement, maintain, and optimize Marketo campaigns, programs, and engagement pathsMaintain a modular, scalable Marketo architecture (including lead lifecycle, scoring, segmentation, nurturing, and triggers)Stay current on Marketo and marketing automation trends while evaluating and introducing new tools and integrationsTrain and mentor team members and stakeholders on best practices and capabilities within MarketoMinimum QualificationsBachelor's degree in Marketing, Business, Computer Science, or related field (or equivalent experience)Marketo Certification(s)4+ years of experience with Marketo or comparable marketing automation platformsDeep understanding of email deliverability, lead lifecycle, scoring, segmentation, and nurture programsPreferred QualificationsExcellent project management skills with the ability to prioritize and manage multiple work streams under tight deadlinesStrong communication skills to effectively work across both technical and non-technical teamsFamiliarity with AGILE/SCRUM process management methodologiesPrior experience working in B2B SaaS or a high-tech environmentAbility to train and mentor teams on marketing automation best practicesDemonstrated success in optimizing and scaling marketing automation systems in a growth environmentExperience integrating Marketo as part of a larger RevOps infrastructureStrong cross-functional collaboration skills with the ability to influence process improvementsExperience managing integrations between marketing automation and CRM systems (e.g., Salesforce) and other data sourcesExperience with REST / SOAP APIs, Webhooks, JavaScript (or similar technologies)Experience using data tools (e.g., Tableau, Snowflake)Strong problem-solving skills with the ability to troubleshoot complex campaign logic and data flowsWhy Cisco?At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you.Message to applicants applying to work in the U.S. and/or Canada:The starting salary range posted for this position is $161,100.00 to $204,600.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies:10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by CiscoNon-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employeesExempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the nextAdditional paid time away may be requested to deal with critical or emergency issues for family membersOptional 10 paid days per full calendar year to volunteerFor non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan.For quota-based incentive pay, Cisco typically pays as follows:.75% of incentive target for each 1% of revenue attainment up to 50% of quota;1.5% of incentive target for each 1% of attainment between 50% and 75%;1% of incentive target for each 1% of attainment between 75% and 100%; andOnce performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid
