Brand Manager

1 month ago

Fort Lauderdale, United States TABACALERA USA Inc. Full time

The ideal candidate will work on marketing activities that include but are not limited to Brand Strategy, Agency Management, Ad Campaigns, social media, Website Content Management, Collateral Production, Email Marketing, and Competitive brand research.



Key Responsibilities

· Work with Sr. Marketing Director on Marketing Plans, Brand Strategy and day to day project management

· Project management with emphasis on product development from inception to market including packaging design, creation of UPC codes using online platform and consulting with stakeholders including Legal and Regulatory Compliance to bring product to market[ML1]

· Briefing agency partners, working with Product capability team and manufacturing facilities

· Presentation development and execution to key stakeholders

· Open communication and collaboration with Trade Marketing to ensure effective brand merchandising and promotional strategies relevant to the brand and market

· PR outreach – manage communication with key media partners and cigar influencers

· Support in-house sales team for POS Materials & other marketing efforts

· Brand health analysis and P&L Management



Skills and Competences required

· BA/BS in Marketing

· 5+ years of work experience

· Proficiency with MS Office including Word, Excel, Outlook, & PowerPoint

· Strategic product planning skills including experience with Brand Strategy, Segmentation and Direction to drive brand growth

· Intimate knowledge and experience with digital and social media tools and tactics for business use: Facebook, Instagram, and Google analytics

· Superb oral and written English communication skills; ability to be creative and engaging in written communication

· Must be well-organized, detail oriented and solution oriented

· Ability to think critically, creatively, provide data-driven strategic recommendations

· Must have strong work-ethic and be capable of managing multiple projects simultaneously

· Must be comfortable working with tobacco products and in a smoking environment

· Retail and Cigars/Spirits industry experience a plus


Work Conditions

· Conditions are nearly ideal. This includes usual office working conditions

· Some Travel Required – 15%

· Requires light physical effort. Occasionally lifts or moves light objects (under 10 lbs)

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