Marketing Analyst

2 weeks ago


Boston, United States Topfolio Full time

We are seeking a highly experienced Website Marketing Analyst to join our team on a contract basis to cover a maternity leave.


In this role, you will play a vital role in driving website traffic and conversions for our B2B and B2C clients through data-driven marketing strategies. This is a hybrid position requiring 2 days in the office and the remaining work completed remotely.


Responsibilities:

  • Develop and execute high-performing advertising campaigns across various platforms for B2B and B2C clients.
  • Implement robust website tracking using Google Tag Manager to capture key user data and campaign performance metrics.
  • Leverage Google Analytics 4 to analyze website traffic, user behavior, and marketing campaign effectiveness.
  • Generate insightful reports (8-10 per month) using Google Data Studio or Looker to communicate website performance and campaign results to clients.
  • Recommend data-driven website optimization strategies based on analysis.
  • Collaborate with the marketing team to ensure seamless campaign execution and reporting.


Qualifications:

  • 5+ years of experience in website marketing analytics with a proven track record of success.
  • Strong understanding of B2B and B2C marketing principles and strategies.
  • In-depth expertise in Google Analytics 4, Google Tag Manager, and Google Data Studio/Looker.
  • Excellent analytical and problem-solving skills with the ability to translate data insights into actionable recommendations.
  • Strong communication and presentation skills to effectively communicate technical findings to clients.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.


Technologies:

  • Google Analytics 4
  • Google Tag Manager
  • Google Data Studio (or Looker)


Contract Details:

  • This is a contract position covering a maternity leave.
  • Work Schedule: Hybrid (2 days in office, remaining work remote)
  • Start Date: Beginning of June 2024
  • Duration: 3+ months (Estimated end date: September 2024)


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