Marketing Director

3 weeks ago

Alpharetta, United States CorDx Full time

Marketing DirectorCorDx is a leading healthcare diagnostic manufacturer, dedicated to delivering high-quality diagnostic solutions to consumers and healthcare professionals. Our commitment to innovation and excellence drives us to continuously improve our products and services.CorDx, a leader in the biotechnology industry, is seeking an experienced and strategic Marketing Director to join our growing team. As a Marketing Director at CorDx, you will be responsible for developing and implementing innovative marketing strategies to drive brand awareness, increase market share, and generate revenue. You will lead a team of marketing professionals and collaborate cross-functionally with other departments to ensure the effective execution of marketing initiatives. You will play a pivotal role in enhancing our brand visibility, engaging with our target audience, and driving growth through innovative marketing campaigns. This position requires a blend of strategic thinking, creative problem-solving, and leadership to navigate the rapidly evolving IVD market.ResponsibilitiesDevelop and implement a comprehensive marketing strategy aligned with our business goals.Analyze market trends, customer needs, and competitive landscape to position CorDx Inc. as a leader in the IVD industry.Enhance and maintain the CorDx Inc. brand, ensuring consistency across all marketing materials and communications.Develop brand-building strategies that elevate our market presence and customer engagement.Campaign Development and Execution:Design, execute, and oversee marketing campaigns across various channels, including digital, print, and events.Utilize data analytics to measure campaign effectiveness and adjust strategies accordingly.Stakeholder Engagement:Collaborate with cross-functional teams, including sales, R&D, and product management, to ensure cohesive marketing strategies.Build and maintain relationships with key industry partners, stakeholders, and influencers.Leadership and Team Management:Lead and inspire the marketing team to achieve exceptional results.Provide mentorship, set clear goals, and foster a culture of innovation and continuous improvement.

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