Marketing Manager
3 weeks ago
Sr. Marketing Manager
Location: Raleigh, NC (Hybrid schedule)
Pay: up to $48 per hour DOE
Planet Interactive is seeking a Sr Marketing Manager with 7+ years' experience working for an in-house pharmaceutical organization and/or agency experience for a 6-month contract starting in June 2024
Sr. Marketing Manager Responsibilities:
- Active engagement to execute brand ambassadorship program including contract development in alignment with Legal and Compliance, execution of influencer initiative, development of marketing assets with video footage, coordination of participation at key congresses and stand-alone internal events.
- Development of new messaging strategies and marketing tools to support regenerative strategy and the product's treatment milestone.
- Execute influencer contract and work in close collaboration with agency and key stakeholders to develop content and related tools.
- Gather and analyze data about key competitors in the EBD landscape to understand their strengths, weaknesses, market positioning, and strategies.
- Use insights from competitive analysis to inform the development of LCM marketing strategies and tactics.
- Work with Global Legal and regional teams to defend the right usage of our trademarks and secure trademark registration across the globe.
- Ensures marketing and advertising resources related to downstream marketing are effectively invested to meet business strategic needs and to drive profitability.
Sr. Marketing Manager Qualifications:
- Bachelors Degree Required (Masters preferred)
- 7+ years total aesthetic, pharmaceutical, consumer healthcare or medical device marketing experience, preferably in aesthetic medicine, cosmetics/skin care or dermatology.
- Proven track record in marketing is required, including brand management, creative concept and campaign development, in-depth aesthetics customer knowledge, and competition management. Management of KOLs and influencers.
- Area budget management, including proper management of contracts with vendors.
- Customer focused with a commitment to delivering trusted results.
- Demonstrated ability to put “insights into action.
- Strong communication and presentation skills, both written and verbal, with the ability to convey complex information to a broad audience in a clear, concise manner.
- Knowledge of multiple marketing disciplines, a strong marketing generalist with experience gained in an operative local marketing function as well as in a strategic headquarter function.
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