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Director Marketplace Channel

4 months ago

Bellevue, United States Vimergy Full time

ROLE:

Vimergy is building one of the fastest-growing and functionally differentiated brands in the VMS (Vitamin, Mineral, and Supplement) category. With the right leadership team, we are accelerating growth and gaining market share, while remaining anchored to our Purpose of serving underserved market segments with premium products that set the standard of excellence in the category.


The Director, Marketplace Channel will be a key member of the leadership team for the business. S/he will lead all growth initiatives on marketplace, including all demand generation and fulfillment initiatives to accelerate growth across 25+ countries.


This is a unique opportunity to build on a successful global brand that is investing in growing HH penetration at industry-leading levels. This critical role presents an unmatched opportunity for a growth leader to chart her/his course by deploying market-beating demand generation plans within the guardrails of the brand ethos, quality standards, and consumer needs.


KEY RESPONSIBILITIES:

  • Leverage mastery of marketplace tools and data to identify consumers willing to pay and stay.
  • Develop a deep understanding of consumer and competitive behaviors in the global marketplace to identify underserved segments of the market.
  • Product positioning that resonates with consumers and differentiates our products and brand in the core target segment.
  • Develop and execute an annual marketplace channel calendar that maximizes consumer trial and repeat, while enhancing brand differentiation.
  • New product and package launch leveraging 360-degree trial generation opportunities in the marketplace channel.
  • Deliver annual marketplace channel budgeted revenue, gross margin, contribution margin, and operating margin.
  • Lead marketing investments, track performance against pre-agreed KPIs, and optimize execution to achieve desired revenue, EBITDA, HH penetration, and brand goals.
  • Create strong internal and external relationships that foster collaboration to enable best-in-class execution of aligned growth initiatives.
  • Identify new marketplace opportunities and evaluate expansion plans in collaboration with market research and analytics teams.
  • Drive innovation and stay ahead of industry trends to maintain a competitive edge in the global marketplace. Efficiently onboard new products onto different global online
  • Identify target markets and devise market entry strategies, considering cultural nuances, regulatory requirements, and local competitive landscapes.
  • Build and nurture relationships with key partners, suppliers, and stakeholders to foster a strong ecosystem around the marketplace.


QUALIFICATIONS:

  • Bachelor’s degree in business administration, Economics, Marketing, or related field (master’s degree preferred).
  • Strong background in Amazon marketplace, specifically 3P
  • 12+ years of increased responsibility in e-commerce marketplace strategy and execution
  • Sound understanding of CRO, CAC, CLV, and AOV
  • Strong foundation in data and analytics
  • 3+ years of experience with a proven track record of success in international marketplace management or related roles.
  • Global / International marketing experience with record of accomplishment for a consumer-facing brand and generating business growth on a global scale.
  • Exceptional leadership and team management skills, with the ability to inspire and motivate diverse teams.
  • Excellent strategic thinking, problem-solving, and decision-making abilities.
  • Effective communication and interpersonal skills to collaborate with cross-functional teams and stakeholders.
  • Experience in scaling online marketplace operations and driving international expansion is a plus.
  • Familiarity with international trade regulations and compliance considerations.


Individual compensation packages are based on several factors unique to each candidate including skill set, experience, qualifications, and other job-related factors