Product Marketing Manager

Consumer Product Marketing ManagerWe're looking for a Consumer Product Marketing Manager, specializing in the vision insurance channel and prescription (Rx) commercialization of Meta's smart glasses and AR business. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners throughout the company. This Product Marketing Manager will have in-depth experience in the prescription optical industry and vision insurance, including new product commercialization. Core to the role will be supporting go-to-market strategy creation and execution for prescription wearables technology across Rx channels.Required SkillsProduct Marketing Manager - Prescription Payer Management Responsibilities:Lead the definition and execution of vision insurance strategy and relationships for Meta's wearables' businessDefine the value proposition for insurance providers to enable member access to Meta's products using insurance benefitsManage Meta's product status under different formulary scenarios and in- vs. out-of-network provider conditionsInfluence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fitCreate go-to-market (GTM) strategy to drive product adoption & engagementManage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channelsServe as the subject matter expert on prescription wearer and channel needs and mindsetsManage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insuranceMinimum QualificationsMinimum Qualifications:7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fieldsIn-depth knowledge of vision insurance across multiple providersExperience with insurance formulary management and provider network strategiesExperience building partnerships with cross-functional teams, and shaping product roadmaps and go-to-market strategiesExperience analyzing data and translating to insights that support product development and go-to-market strategiesExperience leading implementation of complex product or service offeringsExperience working with technical partners to translate between technical and consumer languagesExperience collaborating with external vendors and partnersBachelor's degreePreferred QualificationsPreferred Qualifications:Experience working in a fast-paced dynamic environment, identifying and escalating issues early and oftenInterest and understanding of Virtual and Mixed RealityMS/MBA degreePublic Compensation: $158,000/year to $223,000/year + bonus + equity + benefitsIndustry: InternetEqual Opportunity: Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.