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Marketing Coordinator

4 weeks ago


Provo, United States Italic Full time

Italic is creating a world of luxury without labels. We believe that luxury today is exclusionary and all about marketing that hurts its customers and manufacturers. Our mission is to create a new model that enables manufacturers to bypass the legacy luxury supply chain and deliver luxury goods with equivalent or better quality directly to consumers. Our customers come to rely on Italic for our quality, timeless design, and radical value.About UsWe believe in bold ideas, refined execution, and delighting customers with exceptional experiences. Youll join a lean, creative marketing team that moves fast, tests often, and values your input.What Youll DoMarketing Administration & StrategySupport the Marketing Lead in coordinating and executing brand, direct-response, and retention marketing strategiesAssist with developing, tracking, and optimizing marketing budgets and forecastsMaintain the marketing calendar and ensure alignment across campaignsProject & Campaign ExecutionManage marketing campaigns from ideation through execution across digital channels (email, paid ads, social, content) and occasional offline/print assetsCreate, coordinate, and deliver marketing assets (banners, visuals, copy, landing pages) in collaboration with designers, copywriters, and cross-functional teamsHelp launch new product drops, seasonal campaigns, and promotionsAnalytics, Insights & ReportingMonitor KPIs such as CAC, ROAS, conversion rates, email performance, and website metricsBuild dashboards and detailed reports to share results, derive insights, and recommend optimizationsStay on top of industry / competitor trends and share key learnings to help shape strategyVendor & Stakeholder CoordinationAssist with execution and logistics around events, photoshoots, webinars or pop-ups when neededCollaborate with internal teams (ops, customer service, product) to ensure marketing is aligned with business goalsWhat Were Looking ForTechnical / ExperienceBachelors degree in Marketing, Business, Communications, or related field12 years experience in marketing, e-commerce, or related rolesWorking experience with marketing tools (CRM / email platform, Google Analytics, Google Ads, social media ad platforms)Bonus if youve used e-commerce platforms (Klaviyo, Shopify, Magento, etc.), A/B testing tools, or automation systemsSkills & MindsetExcellent organizational and project management skills you can juggle multiple campaigns and deadlinesStrong communication skills able to clearly present ideas, feedback, and resultsAnalytical and data-driven you can translate numbers into actionable insightsCreative, with a test and learn attitude youre not afraid to experiment and iterateTeam-player you enjoy working cross-functionally and contributing ideasProactive, detail-oriented, and accountable you take ownership of your projectsWhy Youll Love Working With UsBe part of a growing e-commerce brand where your work directly impacts business growthA fast-paced, startup-like environment that values creativity, experimentation, and learningOpportunity to grow into more senior roles (growth marketing, acquisition, brand)Freedom to contribute ideas and see them brought to lifeCultureGreat Brands Start With Great PeopleOur culture focuses on performance, integrity, and longevity. We believe that the best brands are not grown through sheer force but rather through deliberate decision-making and persistent effort over a long period of time. We are committed to creating a workplace where talented individuals can thrive in building an enduring, beloved brand that we all take pride in.Inputs Over OutputsWe value the effort and work that goes into achieving results rather than just the end result. We believe that investing in our people and processes will lead to better outcomes while also creating a more sustainable and enjoyable environment.Flat HierarchyOur company has a flat hierarchy and values the input and ideas of all team members. We believe that everyone has the potential to make a significant contribution to the success of the company. Small Team, Big OpportunitiesAs a small team, all employees are expected to take ownership in their work. Some might move faster while others are fine with a slower pace. Those who seek to move faster in their career will be able to do so based solely on merit, contribution, and performance.