Director, Luxury Group Global Brand Marketing

Director, Luxury Group Global Brand MarketingThe overarching role of Director, Luxury Group Global Brand Marketing is to enhance the performance and positioning of Marriott International's Luxury Group and associated brands within their competitive segments, and to ensure that Marriott International's portfolio of luxury brands provide maximum value to the enterprise. The most important function of the Brand Marketing Leader is to provide a global point of view on and leadership of our go-to-market strategy, and marketing communications, ensuring that all cross-functional teams take a cohesive approach towards building a successful luxury hospitality brand.Candidate ProfileEducation and Experience Required:4-year degree from an accredited university in Business Administration, Marketing, or related major and 8+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance OR12+ years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.Experience managing and defining transformational strategies for business units.Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.Education and Experience Preferred:MBAExperience working within and navigating a portfolio of brands.Luxury brand(s) experienceCore Work Activities Supports the Vice President, Luxury Marketing in defining Luxury Group's global brand strategy including the development and pull-through of the brand strategy and global brand marketing approach Owns the Luxury Group portfolio campaign from strategy, to creative to performance optimization. Owns the Luxury Group brand style guide, evolutions and ensuring consistency across the company in it's applications Work with Bonvoy executive leadership team to align on brand affiliation POVs and work through exceptions or evolutions to how we partner together Heads the Luxury Groups innovation strategy to meet the ever-evolving luxury consumer by bringing new innovation to life with ground-breaking marketing campaigns, activations and partnerships Represent the Luxury Group point of view across multiple disciplines within Marriott International including Loyalty, Digital, and Marketing Fosters, supports, and educates a community of brand leaders globally and supports leadership in building a compelling business case around the Luxury Group for the existing and future community of brands Empowers and guides Luxury Group brand experts to drive the continuation of evolved branding Collaborates with Continent Luxury Brand Leaders, Luxury Managing Directors and key discipline leaders to pull-through the global brand strategy in each region Creates a consistent voice and impactful consumer experience across all channels of communication and consumer touchpoints, strengthening our digital footprint and on-property brand environment to drive total growth of all aspects of the Luxury Group business including business travel, leisure travel, events, F&B, weddings, spa, and more Develops the Luxury Group's holistic content strategy for original content that supports brand and marketing objectives across paid, owned, earned, and internal channels Leads marketing vendor strategy and oversees all third-party vendors and agencies tasked with creative and strategic work on behalf of the Luxury Group Partners with cross-functional teams including Media, Creative, E-Commerce, PR, Sales, Social, Digital, Email, and Marriott Bonvoy to establish KPIs that support our business, ensure brand coherence, leverage synergies, reduce wasted spend, and drive success of projects Supports the Luxury Group's global growth strategy to ensure on-strategy growth in key markets around the world Leverages brand performance metrics to drive brand awareness, brand affiliation and brand loyalty, sustaining business results against a comprehensive, strategic business plan for the Luxury GroupWhat Impact You Can Create at Marriott International's Luxury Group: You will play a crucial role in creating a consistent voice and impactful client experience across all channels of communication and consumer touch-points, strengthening our digital footprint and hotel environment to drive total growth of the luxury portfolio. This role is also responsible for leading the team in managing evolving business needs and promotional spend with the goal of delivering a profitable luxury hospitality business. Lead a large team towards high impact launches and programsYou are energized byWorking in a highly collaborative and team environmentNavigating complexity and supporting consistent transformation and changeCollaborating with passionate teammatesPeople leadership, coaching and developmentProven successful track record in current or previous marketing position, including successful new campaign launchesAbility to extract key learnings and apply to future strategic plansPassion and enthusiasm for brand managementVision or clear understanding of current luxury landscape & Marriott International's Luxury Group's role in contributing to itStrong, strategic analytical skillsExcellent oral and written communication skillsPresentation skillsStrong computer skills e.g. PowerPoint and ExcelStrong interpersonal skillsStrong organizational skills and follow-up abilitySelf- motivation with leadership capabilitiesAt Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually. Marriott HQ is committed to a hybrid work environment that enables associates to Be connected.Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.