Strategic Marketing Specialist

Strategic Marketing SpecialistAt Memorial, we are dedicated to improving the health, well-being and, most of all, quality of life for the people entrusted to our care. An unwavering commitment to our service vision is what makes the difference. It is the foundation of The Memorial Experience.Summary: The Strategic Marketing Specialist executes marketing initiatives that drive service line growth and enhance brand engagement. The Specialist serves as a key partner to hospital and service line leaders, assessing needs, prioritizing projects, and ensuring timely delivery of collateral, event support, and lead generation tactics. This role contributes to the campaign strategy, manages execution, oversees contracts and budgets, and tracks performance to optimize results. The Specialist ensures brand consistency, manages promotional inventory and vendor relationships, and supports growth initiatives by identifying opportunities and delivering effective marketing solutions.Responsibilities:Manages contracts, invoicing, and business operations for Marketing.Coordinates with internal teams and vendors to ensure timely execution of contracts and payments.Generates purchase orders, tracks invoices, and supports Accounts Payable to maintain vendor continuity.Assists with budget planning and monitors spending to support fiscal responsibility.Supports the Marketing Team in executing and managing campaigns across system, hospital, and service lines.Assists the Manager with brand research, competitor analysis, and KPI development.Helps create annual and service line marketing plans based on research.Ensures full activation of marketing tactics and evaluates campaign success, providing data-driven recommendations for future initiatives.Executes marketing initiatives to support growth across the system, hospitals, and service lines.Aligns service line plans with the annual MARCOM strategy and collaborates with the Manager and creative teams on campaigns and advertising.Manages digital marketing efforts, including social media, online ads, and SEO.Writes and edits content across channels to ensure brand consistency and clear messaging.Supports presentations and collateral development through content creation and coordination.Coordinates MARCOM, community, and health events, managing logistics, vendor relations, promotional materials, and budget.Collaborates with the Creative and Community Outreach teams to ensure brand consistency and visibility.Supports event setup, including signage, activations, and giveaways.Captures consumer data for future outreach and provides content (photos and copy) for post-event promotion.Manages marketing requests in Workfront, tracking progress and providing regular updates to the Manager and MARCOM team.Coordinates project timelines, assigns deadlines, and oversees production of materials such as ads, brochures, and sales kits.Collaborates with Creative and Digital Teams to ensure effective design and optimized web content.Competencies: ACCOUNTABILITY, ACCURACY, ADMINISTRATIVE SUPPORT, CUSTOMER SERVICE, DESKTOP SOFTWARE, ORGANIZATION SKILLS, RESPONDING TO CHANGE, STANDARDS OF BEHAVIOR, WORKLOAD MANAGEMENTEducation and Certification Requirements: Bachelors (Required)Additional Job Information: Complexity of Work: Requires excellent verbal and written communications skills, including proficiencies in marketing communications, digital and social communications; demonstrated project management skills, with attention to detail and accuracy. Ability to work collaboratively with marketing team members, business partners and vendors, as well as with administrative and clinical leaders. Must be highly organized, with a strong ability to manage multiple projects in a fast-paced environment. Required Work Experience: Minimum of three (3) years of progressive experience in planning, marketing, communications, market research, or a health-related discipline. Other Information: Additional Education Info: Bachelor's degree in Business, Marketing, or Communications or in a job related field.Working Conditions and Physical Requirements:Bending and Stooping = 40%Climbing = 0%Keyboard Entry = 60%Kneeling = 0%Lifting/Carrying Patients 35 Pounds or Greater = 0%Lifting or Carrying 0 - 25 lbs Non-Patient = 40%Lifting or Carrying 2501 lbs - 75 lbs Non-Patient = 0%Lifting or Carrying > 75 lbs Non-Patient = 0%Pushing or Pulling 0 - 25 lbs Non-Patient = 40%Pushing or Pulling 26 - 75 lbs Non-Patient = 0%Pushing or Pulling > 75 lbs Non-Patient = 0%Reaching = 40%Repetitive Movement Foot/Leg = 0%Repetitive Movement Hand/Arm = 60%Running = 0%Sitting = 60%Squatting = 40%Standing = 60%Walking = 60%Audible Speech = 60%Hearing Acuity = 60%Smelling Acuity = 0%Taste Discrimination = 0%Depth Perception = 0%Distinguish Color = 60%Seeing - Far = 60%Seeing - Near = 60%Bio hazardous Waste = 0%Biological Hazards - Respiratory = 0%Biological Hazards - Skin or Ingestion = 0%Blood and/or Bodily Fluids = 0%Communicable Diseases and/or Pathogens = 0%Asbestos = 0%Cytotoxic Chemicals = 0%Dust = 20%Gas/Vapors/Fumes = 0%Hazardous Chemicals = 0%Hazardous Medication = 0%Latex = 0%Computer Monitor = 60%Domestic Animals = 0%Extreme Heat/Cold = 0%Fire Risk = 0%Hazardous Noise = 0%Heating Devices = 0%Hypoxia = 0%Laser/High Intensity Lights = 0%Magnetic Fields = 0%Moving Mechanical Parts = 0%Needles/Sharp Objects = 0%Potential Electric Shock = 0%Potential for Physical Assault = 0%Radiation = 0%Sudden Decompression During Flights = 0%Unprotected Heights = 0%Wet or Slippery Surfaces = 20%Shift: Primarily for office workers - not eligible for shift differentialDisclaimer: This job description is not intended, nor should it be construed to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job. It is intended to indicate the general nature and level of work performed by employees within this classification. Wages shown on independent job boards reflect market averages, not specific to any employer. We encourage candidates to talk to their Memorial Healthcare System recruiter to discuss actual pay rates, during the hiring process. Memorial Healthcare System is proud to be an equal opportunity employer committed to workplace diversity. Memorial Healthcare System recruits, hires and promotes qualified candidates for employment opportunities without regard to race, color, age, religion, gender, gender identity or expression, sexual orientation, national origin, veteran status, disability, genetic information, or any factor prohibited by law. We are proud to offer Veteran's Preference to former military, reservists and military spouses (including widows and widowers). You must indicate