Marketing Manager

Senior Marketing ManagerAt Metrex, we champion a mission. For over 40 years, we've been at the forefront of infection prevention, protecting patients and providers across the globe. Now, we're looking for a Senior Marketing Manager who's ready to lead with purpose, drive strategic growth, and shape the future of healthcare. If you're a bold thinker with a passion for impact, this is your opportunity to make a difference where it matters most. As Marketing Manager, you'll lead downstream marketing efforts for our Infection Prevention portfolio across North America. You'll develop customer segmentation, craft compelling messaging, and launch high-impact campaigns that drive growth. This role is pivotal in supporting our indirect business model, working closely with channel managers and dealer partners. If you thrive in a fast-paced, mission-driven environment and want to shape the future of infection control, we want to meet you.Key ResponsibilitiesStrategic Planning: Develop and execute marketing plans that drive revenue and market share, including segmentation, positioning, and campaign strategy.Go-to-Market Leadership: Lead downstream strategies for existing products and new launches, ensuring alignment with customer needs and business goals.Demand Generation: Design and optimize multi-channel campaigns to generate leads and support sales growth.Event Management: Plan and oversee major tradeshows and dealer-specific events across North America.Sales Enablement: Create impactful sales tools and collateral to support field teams and dealer partners.Cross-Functional Communication: Present marketing strategies and performance insights to senior leadership and stakeholders.Stakeholder Collaboration: Work closely with product development, regulatory and legal teams to ensure marketing strategies align with healthcare compliance and product capabilities; translate clinical data into compelling marketing narratives.Customer Engagement: Develop content and programs that educate and engage healthcare providers; conduct research to understand customer needs and embed their feedback into all marketing efforts to refine messaging and improve campaign relevance.Thought Leadership and KOL Engagement: Identify and collaborate with key opinion leaders (KOLs) to amplify brand credibility and reach, support speaker programs and webinars as part of broader engagement strategy.Integrated Marketing: Drive initiatives across digital, PR, content, promotions, and web to amplify brand and product visibility.Budget Oversight: Manage marketing budgets with a focus on ROI and resource efficiency.Performance Tracking: Monitor KPIs including MQLs, SQLs, and campaign metrics using dashboards and analytics.Market Intelligence: Stay ahead of competitive trends and regulatory changes to inform strategy.Agency Collaboration: Lead projects with external agencies and internal creative teams to deliver high-quality assets.Inclusive Messaging: Promote diversity, equity, and inclusion across campaigns and communications.Agility & Responsiveness: Adapt quickly to market shifts and emerging issues in infection prevention.Job RequirementsRequired: Bachelor's degree from a 4-year accredited institution or equivalent experience; 2+ years in downstream marketing or product management; experience in medical device, dental, or infection prevention industries; proven success in campaign development and product launches; strong digital marketing skills for lead generation and engagement; experience in indirect (dealer-based) business models preferred.Preferred: MBA or advanced degree; background in creative development and communications; exceptional leadership and influencing abilities.Travel RequirementsUp to 20% travel within the U.S. and internationally.Target Market Salary RangeActual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans. $102,000 - $153,100.Operating CompanyMetrex Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.