Principal Digital Marketing Manager

4 weeks ago

Maple Grove, United States Boston Scientific Full time

Principal Digital Marketing ManagerThe Principal Digital Marketing Manager (DMM) supports the development of best-in-class digital marketing objectives, strategies, and programs to drive overall business unit growth for Neuromodulation. This role contributes to a comprehensive digital strategy by executing projects, optimizing digital channels and tactics, and measuring their efficiency and effectiveness to enhance the overall customer experience. The DMM collaborates closely with key stakeholders across the BSC community, engaging both direct-to-patient and healthcare provider audiences.Qualified candidates have proven expertise in web and .com platforms, paid media campaigns, email nurture programs, customer relationship management (CRM) marketing (Salesforce and Marketing Cloud a plus), SEO/SEM campaigns, and social media marketing (both organic and paid) that drive business results among healthcare providers (HCPs), consumers, and patients (DTP). This role reports to the Associate Director of Digital Marketing and works closely with the digital marketing team and patient marketing manager, contributing to overall strategy with a strong focus on execution and activation. As a key contributor, the DMM plays a critical role in achieving the division's business goals.Key responsibilities include supporting the development of the overall digital strategy, leading projects encompassing the planning, execution, and measurement of digital campaigns targeting key audiences, contributing to journey mapping exercises with cross-functional teams, partnering with analytics resources to demonstrate the value of campaigns, managing multiple programs simultaneously, influencing various functions and levels within the organization, and proactively communicating and presenting fresh, innovative, and relevant ideas and plans to business partners.Required qualifications include a bachelor's degree in a relevant field, with a strong preference for marketing, a minimum of five years of experience in marketing, communications, and/or digital marketing within a B2C or B2B environment, demonstrated expertise in digital marketing, proficiency in Google Analytics and familiarity with data visualization tools such as Tableau, comprehensive understanding of inbound and outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, webcasts/webinars, and related digital marketing strategies, ability to work effectively as part of a regionally diverse team in a fast-paced environment, willingness to travel up to 10% based on business needs, and availability for travel and overtime as required by business commitments.Preferred qualifications include an MBA or advanced degree in a related field, experience with Salesforce and Salesforce Marketing tools, including Marketing Cloud, as well as Adobe Experience Manager.

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