Marketing Specialist

Marketing SpecialistThe Alaska Commission on Postsecondary Education (ACPE) is recruiting for a Marketing Specialist to join our Communications and Outreach team. The successful applicant will create marketing content for ACPE's education loans, scholarship and grant programs, and Outreach resources. The Marketing Specialist will manage all of ACPE's social media platforms, identify and develop strategic stakeholder content to inform and improve awareness and connection to ACPE, in support of ACPE's Strategic Plan, Mission, and Vision.ACPE values continuous learning and growth. ACPE hires engaged candidates who are willing to expand their knowledge and skills, and is willing to train the right candidates.ACPE is the State's postsecondary education agency, promoting access to, and success in, education and career training after high school. Our Anchorage office is conveniently located on Bragaw Street, with convenient access to public transportation, ample parking, shopping, and more. Positions with the Commission are eligible for all State of Alaska health care, leave and retirement benefits.The ideal candidate will possess some or all of the following knowledge, skills, and abilities:Knowledge of marketing elements, such as SEO, social media, marketing research methodsMarketing data analytics & toolsCurrent state and national trends in higher educationCurrent state and national trends in social media development and implementationEducation challenges/barriers for low-income and first-generation college going students, especially those unique to Alaska, its rural communities and its native populationsSkills in:Effective communications, both written and oral, including written summaries and analyses of complex informationFostering and maintaining positive and professional interpersonal relationships with both internal and external stakeholdersPrioritizing, persuasion, and negotiationProblem identification and resolutionMS OfficeMarketing Software (Adobe Creative Suite)Applications (Web analytics, Google Adwords, etc.)Developing and maintaining relationships with internal and external partnersUnderstanding and interpreting communications and applying appropriate policies, regulations and lawsAbility to:Perform high level analysis of data; identify trends and develop charts/graphs to visually represent informationDevelop strategic content and schedule implementationManage content and agency engagementInter-agency and external stakeholder campaign coordinationPerform job functions responsibly, take initiative and develop ideas with supervisor and co-workersProfessionally and accurately represent ACPE, our programs, and partnersArticulate the value of postsecondary educationCollaborate across agency marketing/outreach and external stakeholders in support of ACPE's strategic planMinimum Qualifications:Baccalaureate degree in related marketing/communications field or four years of relevant professional experience.Directly relevant experience may be substituted for the education requirement on a year-by-year basis. However, preference will be given to applicants meeting the degree requirement.Additional Required Information:Education: If postsecondary education is being used to meet minimum qualifications, you must complete the Education and Training section of the application and attach your transcripts to your application. If you have not obtained a degree, please indicate the number of credit hours earned in the Degrees Obtained field.Special Instructions for Foreign Education: Education completed in foreign colleges or universities may be used to meet the above requirements, if applicable. If utilizing this education you must show that the education credentials have been submitted to a private organization that specializes in interpretation of foreign educational credentials and that such education has been deemed to be at least equivalent to that gained in conventional U.S. education programs.Cover Letter: A cover letter is required for this position. Your application package will be reviewed to determine if you possess the experience and strengths that ACPE is seeking for this position. The cover letter will be considered a writing sample and will be used, along with the application, to determine if an applicant is qualified for this position and which applicants will advance to the interview phase.Interview: Applicants invited for an interview will be required to provide the following at time of interview:List of three (3) professional references including current daytime phone numbers.Three (3) examples of recent marketing work samplesCopies of your two (2) most recent performance evaluations. Letters of reference may be substituted for evaluations.This recruitment is open to Alaska Residents only. Applicants must meet Alaska Residency Requirements to be considered for employment at this time.