Lead, MarTech Capabilities

Lead Product Manager For Nba DecisioningBecome a part of our caring community and help us put health first. Humana is advancing its enterprise personalization strategy to deliver timely, relevant, and empathetic experiences across the member journey. As the Lead Product Manager for NBA Decisioning, within the Marketing Organization you will own the strategy, design, and governance of our Next Best Action capabilityenabling real-time decisioning across channels, lines of business, and customer touchpoints to deliver key marketing objectives. Success in this role means transforming NBA into a mature technical capability that delivers measurable impact across Humana's member experience. You'll lead adoption across teams and channels, define how decisioning logic is structured to enable personalized, real-time decisioning that improves engagement, conversion, and health outcomes. Your work will enable scalable integration with enterprise platforms and data sources and provide executive stakeholders with clear visibility into NBA's performance and strategic value.Role ResponsibilitiesPlatform Product Management & ScalingAlign NBA initiatives with marketing goals, ensuring strategic fit across business units and customer experience priorities.Scale NBA technical capabilities from pilot to marketing-wide adoption, using structured governance and change management practices.Translate business strategies into actionable epics and features, including prioritization models, rules management, and variation testing.Gather and prioritize NBA use cases from different lines of business and key stakeholders, focusing on impact, feasibility, and strategic alignment.Technology & Channel EnablementIntegrate NBA logic across enterprise platforms and communication orchestration systems, including but not limited to Adobe Experience Platform (AEP), Salesforce Marketing Cloud (SFMC), IVR and telephony systems (inbound/outbound calls), and internal orchestration tools.Enable integration with third-party platforms and personalization engines to support NBA arbitration and delivery across external channels and partner ecosystems.Coordinate with other capability owners, including Consent & Preferences, Journey Orchestration, and Inclusive Communications, to ensure cohesive capability development and deployment.AI-Driven Personalization & Data EnablementCollaborate to identify and prioritize data requirements across domains (e.g., customer, event, and 3P data) to ensure appropriate velocity and quality to enable scale of Next Best Action arbitration.Partner with analytics and data science teams to identify opportunities for scale of targeting/propensity models and to collaboratively develop a roadmap for model development.Cross-Functional CollaborationChampion NBA adoption across teams and channels, fostering a culture of personalization and experimentation.Lead cross functional strategic technical roadmaps across key data and development functions.Use your skills to make an impactRequired Qualifications7+ years of experience in product management, marketing technology, or decisioning platformsExcellent communication and executive presence, with the ability to translate technical concepts into business impactProven ability to align product strategy with enterprise goals and scale capabilities across teamsExperience with personalization engines, journey orchestration, and AI/ML-driven decisioningStrong collaboration skills with data science, engineering, compliance, and business stakeholdersFamiliarity with Adobe Experience Platform (AEP), IVR systems, and healthcare data sources (e.g., EHRs, care management platforms)Knowledge of real-time decisioning, data integration, and marketing automationProven ability to work cross functionally with internal teamsPreferred QualificationsBackground in healthcare, insurance, or other regulated industriesExperience with experimentation, A/B testing, or journey performance analyticsExperience with consent and preference management frameworksFamiliarity with scaled agile methodologiesCertification in Product Management or Marketing TechnologyInterest in emerging technologies such as GenAI, intelligent automation, and adaptive content systemsAdditional InformationTo ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggestedSatellite, cellular and microwave connection can be used only if approved by leadershipEmployees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA informationHumana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial securityboth today and in the future, including:Health benefits effective day 1Paid time off, holidays, volunteer time and jury duty payRecognition pay401(k) retirement savings plan with employer matchTuition assistanceScholarships for eligible dependentsParental and caregiver leaveEmployee charity matching programNetwork Resource Groups (NRGs)Career development opportunitiesOur Hiring ProcessAs part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.TravelWhile this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Scheduled Weekly Hours40Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $126,300 - $173,700 per year. This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of BenefitsHumana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 01-19-2026About UsHumana Inc. (NYSE: HUM) is committed to putting health first for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.Equal Opportunity EmployerIt is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA,