Creative Marketing Specialist

Marketing SpecialistWe are seeking a dynamic, results-driven Marketing Specialist to join our team. As a key member of the National Marketing Team for Anywhere Integrated Services, the Marketing Specialist will play a vital role in the planning, execution, and management of integrated marketing campaigns across all channels. This includes managing campaign assets, coordinating with internal and external partners, and tracking performance metrics to optimize results. This position is ideal for someone with a passion for creative design and delivering measurable impact and who thrives in a fast-paced, collaborative environment. Success in this role requires strong project management skills, clear and proactive communication, and a high level of organization. The ideal candidate is a self-starter who actively seeks opportunities to grow and contribute, with a keen eye for detail and a commitment to continuous improvement.Key Responsibilities:Marketing Campaign Development: Conceptualize and design compelling marketing campaigns that align with company goals and resonate across diverse regional markets.Campaign Execution: Implement campaigns across all marketing channels, including digital, social media, email, content marketing, events, and traditional advertising.Measurement & Analytics: Monitor campaign performance using key metrics, analyze data, and provide actionable insights to optimize future strategies.Channel Management: Coordinate and manage a variety of channels to maximize reach and engagement, ensuring a cohesive and consistent brand message.Stakeholder Engagement: Collaborate with internal teams, including creative, sales, and product teams, to ensure marketing initiatives meet business objectives.Vendor Management: Track and manage deliverables and requests via our vendors to ensure delivery on time and to expectations.Competitive Research: Work with local experts to develop and maintain a clear understanding of the competitive landscape, ensuring our brands are ahead of the curve.Own the Maintenance and Management of the Sales Rep Portal (Marq): Partner with design resources and internal stakeholders to ensure marketing assets are current, brand compliant, competitive, and accessible.Other duties as assigned.Qualifications:Bachelor's degree in Marketing, Communications, or a related field.24 years of experience in marketing, with a focus on campaign and program management.Proven track record of successfully executing marketing campaigns and initiatives across multiple channels and regions.Strong analytical skills and familiarity with marketing analytics tools (e.g., Google Analytics, social media insights, etc.).Excellent written and verbal communication skills.Experience with design tools like Canva, InDesign, etc., is a plus.Proficiency in marketing software and tools such as CRM systems, email marketing platforms, and project management tools.Experience leveraging project management software like Hive or Monday.com to keep on task and deliver on time is a plus.Proactive approach to learning, and an active interest in leveraging and applying AI in marketing to drive efficiency.Ability to manage multiple projects simultaneously and meet tight deadlines.Experience working with diverse teams across different regions is a plus.Anywhere Integrated Services is a driving force in the title and settlement services industry. Anywhere Integrated Services is national in scope, but each of its companies are locally staffed, with a wealth of experience in settlement services. We operate in 49 states as well as the District of Columbia, and provide closing services in all 50. Anywhere Integrated Services is a subsidiary of Anywhere Real Estate. Anywhere Real Estate is a publicly traded company and a global provider of real estate services. It franchises and owns several of the industry's leading real estate brands and brokerages. Anywhere Integrated Services' Family of Companies operate more than 40 distinct company and brand names throughout the United States such as Title One (ID), Sunbelt Title (FL), Equity Title (CA), Texas American Title Company (TX), Market Street Settlement Group (NH/ME), Mid-Atlantic Settlement (MD), Burnet Title (MN / IL / WI) and U.S. Title (MO).Anywhere Real Estate Inc. is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Coldwell Banker Commercial, Corcoran, ERA, and Sotheby's International Realty, we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.At Anywhere, we are empowering everyone's next move your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together.Read more about our company culture and values in our annual Impact Report. We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including: Great Place to Work, Forbes World's Best Employers, Newsweek World's Most Trustworthy Companies, and Ethisphere World's Most Ethical Companies. EEO Statement: EOE including disability/veteran.