Director, Growth Marketing

Director Of Growth MarketingAt AliveCor, we imagine a healthier world powered by access to personalized intelligent information. We're on a mission to be the world's heart health partner by enabling access to quality heart care for everyone. AliveCor has pioneered over-the-counter medical ECG devices and continues to lead the way in empowering consumers and patients to take care of their heart. Using our FDA-cleared medical-grade hardware and software, millions of users have taken more than 200 million heart health measurements and counting. Our vibrant team of people are attracted to AliveCor because they want to build something meaningful - and AliveCor delivers: every day, customers tell us that we've saved lives. Join us in our missionAliveCor is looking for a Director of Growth Marketing to join our Marketing team. The ideal candidate will be a strategic, data-driven leader with deep expertise in full-funnel digital marketing, have a strong grasp of analytics and attribution, and a proven ability to translate insights into performance improvement. This individual will be responsible for driving measurable growth in consumer acquisition, engagement, and retentionwhile also building strong awareness and demand among professional audiences. The ideal candidate thrives on experimentation, collaboration, and results, and will bring a track record of success in consumer healthcare marketing.Job Duties and Responsibilities:Develop and execute a comprehensive omni-channel growth marketing strategy to drive consumer device and subscription sales across brand website, Amazon, retailer dotcoms and brick & mortar storesDefine and monitor KPIs using advanced attribution models and real-time data to optimize the full sales and engagement funnelChampion a "test-and-learn" culture to iterate on creative, audience segmentation, and channel mix to maximize marketing efficiencyimproving conversion rates and unit economics over timeLead a high-performing team of marketers, and vendor/agency/technology partners to ensure delivery of high-quality work and optimal ROI while fostering a culture of accountability and innovationOversee all digital channelsincluding paid media, email, website, SEO, and socialwhile leveraging automation and personalization to drive customer engagementOversee budget allocation, pacing, and forecasting across all digital initiatives.Leverage data and insights to inform audience segmentation, creative strategy, and channel investmentsLead customer lifecycle initiatives through marketing automation, personalization, and advanced targeting to deepen customer engagement and strengthen loyaltyMonitor and identify emerging trends, technologies, and platforms that will fuel future growthPartner closely with the VP of Consumer Marketing and VP of Enterprise Marketing to build best-in-class digital programs to support sales growth across and b2c and b2b marketingQualifications & Skills:10+ years of experience in digital and growth marketing, ideally within healthcare, wellness, or other regulated consumer industriesProven success driving measurable growth through paid digital, social, email,, SEO, and conversion optimizationDeep understanding of both D2C consumer acquisition and B2B/professional marketingStrong analytical skills with the ability to interpret data, build actionable insights, and present findings to senior leadershipExperience managing a team of marketers, agencies, internal stakeholders, and cross-functional partners in a fast-paced environmentExpertise with marketing technology platforms (CRM, analytics tools, ad tech, automation systems)Exceptional leadership, communication, and collaboration skillsBachelor's degree required; MBA or advanced degree a plus