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Web Analytics Analyst

2 months ago

Indianapolis, United States Apex Systems Full time

Senior Web Analytics Analyst

Apex Systems is looking for a qualified individual to fill an immediate opening for Senior Web Analytics Analyst. Please see the job description below for details of the role. This role sits hybrid in Indianapolis, Indiana (Candidates must be local and willing to come onsite 2-3 days a week)


Job Duties and Responsibilities:

  • Work with our Digital Business, Digital Delivery and Enterprise Data teams to define our first-party data collection strategy across websites, mobile applications and other customer-facing platforms and products
  • Be an expert in best practices around the collection, quality, accuracy, and privacy compliance of customer, product and behavioral data generated within our ecommerce environment
  • Lead measurements efforts within Digital, including enabling team members with the necessary tools to gather insights within their respective domains.
  • Comfortability with analytics tooling supporting collection of shopping data including GTM, GA4, Looker, and BigQuery
  • Manage process and change within our digital tag management system and data layer
  • Consult on eventing and tag configuration as requirements for engineering, performing QA and validation of development work
  • Partner with digital product managers to review roadmaps, identify and define opportunities or improvements to data collection, and work to prioritize the most meaningful changes within regular sprint cadences and/or defined project scopes
  • Support business, product and engineering teams in the 'art of the possible' with training and consulting around data and report creation
  • Monitor the regulatory and policy environment surrounding data privacy in relation to ecommerce analytics, assessing change and translating into clear business and/or technical implications for roadmap prioritization

Qualifications and Technical Components:

  • 5+ years of relevant work experience
  • Google Tag Manager
  • Big Query
  • Looker