Paid Media Lead

Senior Account Strategist, Paid MediaDirective Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation, a marketing methodology developed by us, which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.At Directive, we're always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.As we continue to grow, we're always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.The Paid Strategists are a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.Roles & Responsibilities:Oversee and lead a collection of Paid Media accountsServe as direct support to client contactsWeekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamicDrive referrals via client relationships and professional networkBuild strategies for clients each quarterHave the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channelsDeeply understand client positioning and unique value propositionsConfirm lead routing is accurate within a CRMUnderstand the value of Programmatic campaignsResponsible for personal productivity and utilizationWork directly with Associate Director to ensure internal and client goals are being achievedExecute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROIWhat You Offer:3+ years experience working at a performance/digital marketing agencyExperience working specifically with B2B SaaS/tech clients in an agency settingDeep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and othersProficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign ManagerStrong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimizationAbility to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performanceAbility to drive results and measure via OCTProven and measurable success with mid-market or enterprise accountsA unique perspective on how to drive value for SaaSAbility to translate and articulate strategy and tell stories with dataEqual parts competitive and curious; you're a true problem solverYou live on the cutting edge of the industry, always looking for opportunities to grow and shareAbility to organize, prioritize and manage multiple projects simultaneouslyYou're quality-obsessed and have not lost your soul for advertisingTravel to visit clients approximately once per year, per client or as neededWhat Success Looks Like:You encompass our core values through every interaction; internally and externallyEffectively manage approximately five mid-tier and enterprise accountsMeet and exceed department level OKRs, such as client growth and goal attainmentBuild client trust and relationships that create consistent renewalsCross-sell services that align with client goals and objectivesClearly communicate results with client point of contact and executivesExceptional decision making, as it relates to strategic direction for accountsWhat We Offer:We have a set living wage at Directive; The annual base salary range for this position based in the United States is $90,000- $110,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyleIncluding a 100% employer-paid plan for you and a 50% employer contribution for your dependentsBenefits to Support the Whole Person:Mental - Access to certified therapists through Spring Health, membership to HeadspacePhysical - GympassTime Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental LeaveFinancial - Traditional and Roth 401(k) with a 3% company matchBonus - Annual bonus based on tenure, which scales in total amount over timeAnnual Anniversary Trip with peers and executive leadership for fun and entertainmentWork Environment Requirements:As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.Additional Information:At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-CV1