Program Manager

Marketing Program ManagerCompany: Highmark HealthGeneral Overview: This role defines, delivers, and manages complex marketing programs and initiatives that support the Marketing Technology and Operations Team. Ensure alignment between marketing strategy, operational execution, and organizational goals. The position establishes governance structures, reporting processes, and operational rhythms for marketing programs, enabling visibility, accountability, and strategic impact across the enterprise.Essential Responsibilities:Program & Initiative ManagementDirect, coordinate, and manage multiple marketing programs and initiatives within the marketing strategy portfolioEstablish governance frameworks for campaign intake, prioritization, and resource allocationMonitor program health (budget, timeline, KPIs) and implement corrective actions as neededStrategic Alignment & GovernanceDefine and maintain governance structures for marketing program management, including decision-making protocols, reporting cadence, and risk escalation processesEnsure all marketing initiatives align with corporate strategy and CMO prioritiesExecutive Support & CommunicationDevelop standardized marketing strategy templates and dashboards for KPI reportingChange Management & AdoptionProactively identify and address potential barriers to change adoption within marketing initiativesDevelop and execute change management plans to ensure smooth transitions for new processes, technologies, and strategic directionsMarketing Technology & Data IntegrationCollaborate with Martech and Analytics teams to ensure marketing programs leverage platforms like Adobe Workfront, AEP, and CJA for workflow, segmentation, and performance reportingDrive adoption of marketing dashboards and attribution models to measure program impactContinuous Improvement & EnhancementsIdentify or track opportunities for program enhancements to improve efficiency, effectiveness, and strategic impactImplement, monitor, and track the impact of program enhancements, ensuring lessons learned are integrated into future program developmentOperational Adherence & ComplianceEnsure all marketing programs and initiatives adhere to established governance models, operational frameworks, and new ways of working, driving consistency and best practices across the marketing organizationStakeholder EngagementPartner with internal stakeholders to develop messaging for marketing initiativesCustomer-Centric MetricsDevelop and deploy customer engagement and satisfaction metrics tied to marketing programsEducation:Minimum: High School Diploma / GEDSubstitutions: NonePreferred: Bachelor's degree in Business Administration or Technology Management-related area of study, MBA or Master's Degree in Technology Management-related area of studyExperience:Minimum: 7-10 years of work experience in project management or 7-10 years of work experience delivering business solutions using information technologyPreferred: Experience in healthcare marketing, marketing technology platforms, and strategy developmentLicenses/Certifications:Required: NonePreferred: PMP or Certification in Project ManagementScope of Responsibility:Does this role supervise/manage other employees? NoWork Environment:Is Travel Required? YesDisclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.Compliance Requirement: This position adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.Pay Range Minimum: $78,900.00 Pay Range Maximum: $147,500.00 Base pay is determined by a variety of factors including a candidate's qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law. We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below. For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.org.