ASSISTANT MARKETING MANAGER

3 weeks ago

Little Elm, United States Menzies Philanthropic Foundation Full time

Reports To: Marketing Manager Assistant Marketing Manager supports the marketing function by planning, executing, and optimizing campaigns that drive brand awareness, user engagement, and community growth. This role bridges strategy and implementation — ensuring that all marketing efforts align with our brand’s mindful and conscious voice. He/She will work closely with the marketing, content, and partnership teams to develop integrated marketing plans, track performance, and coordinate outreach campaigns for practitioners, seekers, and wellness events. Key Responsibilities: Marketing Strategy & Campaigns Assist in developing and executing marketing campaigns across digital channels (social, email, paid, content, partnerships). Support the content and creative teams in crafting campaigns aligned with wellness themes, seasonal trends, and community needs. Coordinate event promotions, including conscious workshops, retreats, and marketplace features. Manage and track campaign calendars, deliverables, and performance reports. Digital Marketing & Analytics Collaborate on SEO, SEM, and social media optimization strategies. Support email marketing, including segmentation, automation, and A/B testing. Monitor campaign performance using analytics tools (Google Analytics, Meta Business Suite, GoHighLevel, etc.) and prepare regular performance dashboards Partnership & Community Outreach Assist in building and maintaining relationships with wellness practitioners, holistic brands, and event organizers. Coordinate cross-promotional collaborations, influencer campaigns, and affiliate marketing activities. Support community engagement initiatives — newsletters, webinars, and wellness events. Brand & Creative Coordination Ensure brand consistency across all communication materials. Collaborate with designers and content creators to produce visually aligned, meaningful marketing assets. Manage digital content updates on the platform and social media channels. Budget & Administration Support in budget tracking, vendor coordination, and campaign cost management. Research trends, competitors, and new opportunities within the wellness and conscious living market. Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field. 2–4 years of experience in digital marketing, brand management, or community marketing (experience in wellness, lifestyle, or startup sectors preferred). Strong understanding of digital marketing tools (Google Ads, Meta Ads Manager, Canva, GoHIghLevel, etc.). Excellent organizational and multitasking skills with attention to detail. Passion for wellness, holistic health, and conscious living is highly valued. Strong analytical and reporting skills. Excellent written and verbal communication abilities. Preferred Qualifications Experience working in a startup or online platform environment. Knowledge of SEO, content marketing, and social media strategy in the wellness space. Familiarity with wellness modalities (yoga, meditation, Ayurveda, Reiki, energy healing, etc.). Certification or coursework in digital marketing, holistic wellness, or brand storytelling. Experience managing community or influencer marketing programs.

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