Brand Marketing Copywriter

3 weeks ago

New York, United States Halara Full time

About Halara

Halara is an innovative athleisure brand that infuses activewear into everyday apparel, made for what moves you. We apply performance fabric and functionality to designs that adapt to every aspect of your life. Powered by an innovative production model that minimizes waste, we update our styles, fabrics, colors and even lengths based on your feedback.

What you wear should work for you. We believe clothing should not limit movement, comfort, or self-expression. Live without limitations. Live for what moves you.


Join Our Global Branding Family

Picture a team filled with awesome marketers to PR representatives, creative directors, video editors, photographers, social media strategists, and copywriters – that’s us, Halara's Global Branding Division. We make it our mission to keep Halara's brand image consistent across the globe. Whether our consumers are in California, Berlin, or Mexico City, we work hard to ensure our brand identity, messaging, and experience resonate universally. We're the ones developing global branding strategies, building our products' robust brand identities, enhancing customer engagement and loyalty, and contributing to the company's long-term success. Being a part of our team means thriving in a cross-cultural environment. It's all about effective teamwork and smooth communication, even across different time zones. And of course, keeping up speed with quick deadlines is key to our collective success.


Overview of the Job

Are you into fashion and sports, know the latest social media trends, and a fan of entertainment? Fantastic We need you to create exciting content that could go viral. But we want you to remember our values too - the belief in crowd-tested, crowd-designed apparel, advanced fabric science and innovative manufacturing production. Make sure they shine brightly in your words. This is a position based in our New York office.


What Does a Typical Day Look Like for a Brand Copywriter?

As our Copywriter, your key role involves producing empowering content that aligns with our 'Move for what moves you' lifestyle and inspires the audience to lead an active life throughout all life's moments. Collaborating with all departments, from Advertising to Marketing and Social Media, you will write copy that informs and entertains, elevating our brand's presence across various platforms, such as our website, online ads, and community events.


360 Marketing & Advertising

  1. Research and write compelling, on-brand captions for all social media accounts.
  2. Write brand/editorial blogs for our website.
  3. Support the Asia-based Ecommerce Copy team with banner promotions, product launches, and email copies as needed. Strive for workflow efficiency and automation.
  4. Assist the Asia-based customer service team by updating response templates for various communication scenarios.
  5. Name products, fabrics, and collections, and craft engaging product descriptions for our website.
  6. Create video content and ads that are enjoyable and align with our brand persona.
  7. Write persuasive SEO ad copy for platforms like Instagram, Facebook, Google, and YouTube.
  8. Serve as a role model in writing, training teammates on brand tone consistency across different platforms.


Organic Social

  1. Generate engaging social copy for platforms like Instagram, TikTok, Facebook, and LinkedIn, fostering direct audience interaction.
  2. Brainstorm and contribute to creative social media campaigns and projects.
  3. Keep abreast of the latest fashion and entertainment trends to create relevant, shareable content.


Knowledge, Skills And Abilities

  1. BA/BS degree or equivalent experience.
  2. 1-2 years of experience in writing and editing for a consumer brand, either in editorial or e-commerce.
  3. Understanding of key success metrics such as email open rates and banner click-through rates, alongside other marketing best practices.
  4. Committed to excellence, comfortable with nonstandard hours, adept in a startup environment, capable of meeting tight deadlines, and adaptable to various time zones.
  5. Exceptional spelling and grammar skills.
  6. Entrepreneurial and creative mindset, strategic, and ready to take on tasks of any scale.


Benefits include health, dental, vision, PTO, holidays, opportunities to travel and work at global offices, and more

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