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Director of Marketing

4 months ago

Lafayette, United States Strategic Talent Partners Full time

Objective: Lead and direct the marketing team through the continuous improvement of the competitive position of the firm by developing, coordinating, participating in, and providing oversight to the data-driven marketing strategies of the firm, including community relations and events, that align with our vision, mission, and core values.


Desired Outcomes:

Accountable to driving firm growth through client acquisition

  • Own brand and marketing strategy, driving firm growth by keeping a strong pulse on the firm’s industry, marketing results across digital and traditional marketing channels
  • Manage, develop, and inspire a team responsible for hitting case goals for the firm
  • Manage, monitor, and negotiate with vendors, driving ROI and better performance
  • Report relevant KPIs and budget to partners and executive team
  • Oversee and implement multi-million-dollar advertising budget


Accountable to making positive strategic adjustments based on data analysis

  • Make real-time strategic adjustments to marketing efforts and budget based on insights pulled from data
  • Report on data, suggestions, and insights to our COO and leadership team weekly
  • Report on results to our vendors regularly and hold them accountable to results, as well as creating and executing plans based on data
  • Work with internal teams to improve processes and service based on data pulled


Accountable to increasing brand awareness and positive perception

  • Ensure branding is consistent and impactful across all marketing channels
  • Collaborate closely with internal and external creative teams to ensure the development of stand-out campaigns
  • Stay updated on marketing trends to ensure our client is living up to its cutting-edge values and staying in front of its audience across emerging channels, pivoting as channels become less relevant or impactful
  • Drive goodwill and trust with our communities through events, social engagement, and awareness
  • Work with internal and external teams to discover community needs and create efforts to meet those needs
  • Stay educated on local and current events to give a local, caring voice to our marketing efforts and meet community desires with creative and promotional items.


Preferred Skills/Abilities:

  • Exceptional knowledge and thorough understanding of marketing strategies and practices
  • Excellent verbal and written communication skills
  • Exceptional analytical skills
  • Excellent interpersonal skills
  • Confidentiality and strong judgment
  • Strong problem analysis and problem-solving skills
  • Ability to act with integrity, professionalism, and confidentiality
  • Strong supervisory and leadership skills
  • Teamwork and high collaboration


Preferred Education and Experience:

  • Experience leading a team of 5+
  • 2+ years in a personal injury marketing
  • Experience with cross-departmental collaboration
  • Experience with Salesforce and/or HubSpot
  • Experience with tools to interpret marketing data such as Google Analytics, Meta Business Suite, Google Search Console etc.
  • Experience negotiating, planning, and developing effective media buy strategies, specifically for television, billboards, and radio
  • Experience with creating, monitoring, and managing marketing budgets efficiently
  • Experience with paid digital advertising, such as Google LSAs and Google Paid Ads
  • Bachelor’s or advanced degree in marketing, business, or related field
  • Well-versed in using SEO and social media strategies designed to attract clients


Physical Requirements:

  • Prolonged periods sitting at a desk and working on a computer
  • Must be able to lift up to 15 pounds
  • Must be available to travel to workshops, conferences and company functions and events