Digital Marketing Manager

3 weeks ago

Miami, United States ONE Sotheby's International Realty Full time

Digital Marketing Manager Location: South Florida Department: Marketing Reports To: Director of Marketing About the Role We are seeking a creative, analytical, and forward-thinking Digital Marketing Manager to join our team. This role is responsible for developing and executing digital marketing strategies that drive brand awareness, generate qualified leads, and enhance customer engagement across all digital platforms. The ideal candidate is highly strategic yet hands-on, with the ability to translate business goals into measurable initiatives. Key Responsibilities Develop, implement, and optimize comprehensive digital marketing strategies to support company goals and campaigns. Lead cross-channel initiatives including paid media (search, display, social), SEO/SEM, email marketing, and content marketing. Oversee the company’s social media strategy to ensure a consistent, engaging, and brand-aligned presence across platforms. Partner with content creators, designers, and videographers to develop impactful digital assets tailored for web, email, and social channels. Analyze digital campaign performance, provide insights, and recommend data-driven optimizations to maximize ROI. Collaborate with internal teams (creative, content, and sales) to ensure unified messaging and strong brand alignment. ·       Serve as a strategic partner to agents by developing tailored digital marketing strategies and providing hands-on support in campaign execution. Stay ahead of industry trends, emerging technologies, and platform updates to keep strategies innovative and competitive. Oversee marketing automation, CRM integration, and customer journey mapping to drive personalized engagement. Manage digital advertising budgets and ensure campaigns deliver within cost and performance parameters. Present strategic recommendations, performance reports, and insights to leadership and stakeholders. Requirements Bachelor’s degree in Marketing, Communications, Business, or related field. 5+ years of experience in digital marketing strategy, preferably in a fast-paced or agency environment. Proven expertise in social media management, Google Ads, Meta Business Suite, SEO tools and marketing automation platforms. ·       Strong understanding of UX/UI principles and best practices ·       Analytical skills with proficiency in Google Analytics and data visualization tools Excellent communication and presentation skills, with the ability to influence stakeholders at all levels. Highly organized with strong project management skills and attention to detail. Creative thinker with the ability to balance big-picture strategy and day-to-day execution. Benefits Job Type: ·         Full-time; the position will be performed in an office setting. Competitive salary and performance-based incentives Health, dental, and vision benefits Professional development opportunities Collaborative, innovative, and supportive team environment Opportunity to make a direct impact on brand growth and market presence MDLV, LLC dba ONE Sotheby's International Realty is an Equal Opportunity Employer; participates in E-Verify and conducts background checks.

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