Associate Director of Consumer Insights

Associate Director Of Consumer InsightsGilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As the Associate Director of Consumer Insights, you will play a critical role in shaping our marketing strategies and patient experience efforts. You will lead the development and execution of a robust consumer insights strategy that informs critical decisions across various functions. You will serve as a strategic partner to cross-functional teamstranslating complex data into actionable insights that shape how we engage with patients.This is a hybrid position based in Foster City, California.Key Responsibilities:Insight Generation: Extract and synthesize actionable insights from large consumer datasets (e.g., 1st Party Websites, 3rd Party Claims Data, SDoH Consumer Data) to identify key consumer behaviors, trends, and opportunities. Provide strategic recommendations to optimize media and marketing strategies.Data Analysis: Conduct comprehensive analysis of consumer data to uncover patterns and trends that drive business decisions. Integrate data from disparate sources, analyze findings, and develop compelling narratives that clearly communicate insights.Media Strategy Support: Provide data-driven recommendations to optimize marketing and media strategies. Use insights to influence content, channel, and audience targeting decisions.Reporting Ecosystem Development: Lead the development and maturation of comprehensive reporting ecosystems, with a strong focus on self-service analytics. Build and scale Power BI/Tableau dashboards that empower stakeholders to independently access and interact with data, ensuring actionable insights are easily accessible across teams. From initial setup to full-scale deployment, manage processes and systems to ensure timely, accurate, and actionable reporting. Collaborate with teams to optimize data flow and reporting functionality.Clean Room/LiveRamp Expertise: Leverage experience in working with LiveRamp, data clean room environments, or similar platforms to manage and enhance consumer data analysis. Ensure seamless data integration and privacy-compliant collaboration across multiple data sources.Communication: Create and deliver insightful reports and presentations that convey key findings and actionable recommendations. Effectively communicate insights to various stakeholders, including cross-functional teams and senior leadership.Data Governance & Quality: Ensure the integrity, accuracy, and confidentiality of all consumer data, following best practices in data governance and security.Required Qualifications:Experience: Proven experience in consumer insights or data analytics, with a focus on marketing, business intelligence, or media strategies, preferably within the pharmaceutical or healthcare industry.Technical Skills: Proficiency in data analysis tools, particularly Power BI, Tableau, and SQL. Strong experience working with data visualization and reporting tools.Insight Generation: Experience in extracting actionable insights from consumer data, particularly patient-level data (e.g., 1P, 3P claims, SDoH, SFMC).Reporting & Presentation: Excellent communication skills with the ability to distill complex data into clear, concise reports and presentations that are actionable for a wide range of stakeholders.KPI Tracking: Ability to measure and track KPIs, and make data-driven recommendations to improve media and marketing strategies.Basic Qualifications: Bachelor's degree and 10 years of relevant experience, or Master's degree and 8 years of relevant experience, or PhD with 5 years of relevant experience.Preferred Qualifications:Experience with pharma patient claims data (IQVIA LAAD, Symphony, HealthVerity) and familiarity with platforms such as LiveRamp.Prior experience using consumer insights to inform media and advertising strategies.People Leader Accountabilities:Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.The salary range for this position is: $195,670.00 - $253,220.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance.For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.